Are visitors coming in to your blog - which you feel has great content - but they're not returning? Maybe your typography is at fault. Bad font choices (family, size, color) make for a poor reading experience.

I'm surprised at how many of my colleagues don't realize that their blog is difficult to read. Most of them don't mind my saying so because it's constructive criticism. (I've had a long love affair with the printed word and with typography in general, though I am not a designer.)

So if someone, maybe me, tells you your blog posts are hard to read, don't be offended. They took the time to tell you. It doesn't mean your site is not otherwise visually appealing, just that good web typography might make a significant difference in your site's success.

Here are the regular culprits:

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