Peter D. Marshall, a veteran filmmaker, asked on Twitter whether anyone had links for social media tips for a talk he's preparing. The talk is aimed at theater people and how to promote themselves using social media.
Now, I see a lot of musicians on MySpace, but I've so far only come across one on Twitter: Henry Rollins. (Not that I've actively searched, mind you.) He's not very active, and only follows 21 other Twitter accounts. Still, he establishes a presence and indicates when he'll be play somewhere next. He also divulges little tidbits that give a glimpse into his life. This has garnered him over 6,500 followers on Twitter.
Yeah, So?
Well it's like having a sort of subscription list if you are a performer, because then you can equate "follower" with 'fan" (most of the time). Now had you started to build these followers from scratch by asking the same 6,500 people to sign up for an official newsletter, you might not have the same response. But now that you have these followers, you can offer something, and because they feel they know you, it's possible that you'll get a much better response. (Just speculating.) Read the rest of this entry

















