This is a search experiment/tutorial using the term tartans. I'm basically taking the term pair tartan/tartans and leading you through the process of creating a page that might rank well for the term.

Obviously, since this is a search tutorial, it's not going to be as semantically optimized for the term "tartan" as I'd like, but that is ok. It's only meant as an example, and is certainly not fleshed out as thoroughly as I'd do in a real world situation. The goal is just to give you a structural overview for creating a solid resource landing page.

So, the first thing I like to do when creating a landing page for the search engines is to be liberal with my use of H2 tags. So why not get started?

Some Great Tartan Images

Now some of you American readers might be wondering what a tartan is. Well, tartans are basically plaid patterns, most commonly found on fabric. They are most commonly found in Scotland, Ireland and Britain. The most familiar use of tartans are as kilts (i.e. the guys in Braveheart)

If you look closely, you'll notice a plaid brown pattern in Mel Gibson's uniform for the movie.

Today, tartan's tend to be more colorful and are used for sport, hobby and fashion:

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