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 Sponsored Themes and Fear Mongering, or what white-hat SEOs aren't telling you

Submitted by Ahmed Bilal on August 20, 2007 - 10:06pm in

Misinformation is a bitch - it usually happens when people who are pushing their own views either bend the truth or (more likely) omit certain facts when presenting their ideas.

Case in point - the whole brouhaha around sponsored themes. Of course, many sponsored themes are being distributed with the sole purpose of building backlinks / making money out of selling sponsored or hidden links. However, brushing all sponsored themes with the same tag and calling them evil is lazy at best and wrongful discrimination at worst.

Case in point - a question asked today by a Performancing member.

On the September 07 Theme Sponsorship post, Performancing member Wilson Chua asks:

Hi guys,

I am a bit concerned, as i use a lot of sponsored themes, but Matt Cutts, in his whitehat-SEO-tips-for-bloggers.ppt, in slide 25 mentions:

"Dont use sponsored theme- can lose all your trust in different search engines"

I hope there is an error here somewhere.....

This has nothing to do directly with Performancing.com's sponsored themes, and yet people sometimes doubt us because whenever 'white-hat' SEOs talk about sponsored themes, they forget to (or neglect to) mention that it's not sponsored themes that are bad, but the 'source' that can be bad.

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 A Simple Question For the WordPress Community

Submitted by Ryan Caldwell on July 17, 2007 - 11:45pm in

Matt Mullenweg likes playing the victim. But in reality, he's using his perceived victimhood to evade the key question over sponsored themes:

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