Selling a blog may seem a daunting task, but it doesn't need to be so difficult or stressing. Perhaps what you need is the right system to assist you in selling your blog.

There are 3 basic steps to selling a blog:

1. Collecting Blog Stats - This is stuff that buyers will ask for AND information that will help you establish what your blog is worth.
2. Blog Valuation - Sellers often put too high a price on their blogs and this puts buyers off, but by knowing what to count you can quickly come up with a price range that will be acceptable to you and the buyer.
3. Finding Buyers - Your target audience (buyers) will depend on your niche and how popular your blog is. Knowing how to go about finding the right buyer can mean the difference between selling at the right price and coming away feeling shortchanged (or not selling at all).

So let's get started.

1. Collecting Blog Stats

The first thing you must do is to collect some basic information about your blog - and at the very least dump it in a folder and prepare a .zip file that you can email to any prospective buyers (or site brokers).

So what information do you need?

• Monthly earnings (including breakdown of how much each revenue stream (AdSense, direct ad sales, Kontera, TLA, etc) earned) for the last 3 months minimum (6 months is better). At this point collecting screenshots as proof of earnings would be a good idea as well.
• Monthly traffic (unique visitors - in Google Analytics they call them absolute unique visitors) for the last 3 months, minimum (once again, 6 months recommended). Screenshots required here as well, although you could also provide access via your Google Analytics account.
• A brief summary of site audience and demographics - who are they, what do they do, how much do they regularly spend in this niche (and what for).
• A quick summary of your search engine rankings, especially for any keywords considered valuable in your niche.
• Site age (not just domain age).
• Key backlinks - if you've got multiple links from DMoz, a link from BBC, links from top blogs in your niche, other press coverage, etc - make a list.
• Site expenses (per month) - apart from domain, hosting and marketing costs, factor in the cost of your own time as well as of any bloggers that work for you / contribute.
• Feed subscription stats
• Anything extra that a site owner must know and could raise / decrease the price of a business (bad reputation in the niche, low earnings per click for the niche, new features that have been developed but not marketed, etc).

All this will take 15-30 minutes to put together.

2. How Much Is Your Blog Worth?

There is one universal rule in any transaction - the buyer thinks that he's paying too much, and the seller comes out talking about ideas and potential and complains that the money offered is too less. Both sides are right, from their own perspectives.

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