Yesterday I wrote about the ROI of some content creation activities. Make sure to check out the comment section on that post for a discussion on how to measure blogging ROI.

Today I'll go over some marketing activities.

Blog commenting (medium ROI)

Blog commenting is the bread and butter marketing method for many bloggers. Your ROI goes up if you're one of the first commenters and you comment on a popular blog. Also, blogs without the nofollow tag increase your ROI.

It works well because you get traffic to your site and you also get on a blogger's radar. If you comment enough, they may check out your site and comment back or even give you a link. Just remember to add value in your comments instead of only writing, "Great post. Thanks!"

However, don't expect too much from blog commenting unless you do it consistently for a long period of time. Many bloggers use this method so your ROI is diminished because of the competition.

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The term ROI (return on investment) is from the finance world. Basically, it calculates how much return you get on your monetary investment.

Other niches like business management took the term and applied it to time. I've applied the term to blogging activities. How well are you using the time invested for your blog? Is your blogging workflow conducive to bringing you a high return or a low return?

I've separated blogging activities in two categories: content creation and marketing.

Monetization is another vital category, but I think you don't need to spend as much time on monetizaton as content creation or marketing. This is especially true for new blogs. New blogs need traffic before they can focus on monetization. And Content creation and marketing are the necessary activities to drive traffic to your site. Some bloggers have gone as far as saying not to monetize a site unless you have 1000 daily visitors.

Anyways, back to content creation and marketing. You definitely want high ROI activities in both categories. If you ignore content creation or marketing, you blog will be unbalanced. Marketing helps you get new visitors while content creation helps you get return visitors.

Let's look at a couple content creation activities. Tomorrow I'll deal with marketing activities.

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