Do you have hundreds or even thousands of articles hiding behind those "previous" buttons on the bottom of your page? I bet that many of you do. They, unfortunately, offer little or no value to your readers. Valuable page views are being lost if you fail to make an honest attempt to promote past content.

Your living in la-la land if you believe that the typical reader is going to take the time to click the previous button on your blog over two or three times. I was once shocked to notice someone go back four pages on my technology blog, but even then I think it was one of my friends. It just doesn't seem right. I mean, after all, you invested so much time into those articles, and while your blog may be prospering with new readers that are reading what you write today, they are missing out on all your previous hard work. Something must be done about this!

Alright, So How Do We Fix It?

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