Keyword research is very important in the SEO game. Two of the most important search ranking factors are title tags and anchor text. However, these factors are useless unless you have relevant keywords. Relevant keywords should be in your title tags and anchor text so that you can rank highly and get more search traffic.
One benefit that I've noticed recently about keyword research is how it can make your blog more comprehensive. Oftentimes I find bloggers including myself getting into rut with about blog topics. We write about the same stuff without delving into other areas in our niche.
If I don't do market research (which is what keyword research is), I find myself writing about what I like instead of what my market is searching for. It's okay to write about our favorite topics. However, we should balance our blogs by also writing about the things our niche audience is thinking about. By doing this, we become a valuable resource and our monetization opportunities increase.
The key to good marketing is giving your audience what they want. Through keyword research, we can find out topics of interest within our niche that we've neglected. Read the rest of this entry
