Last week I announced my intentions to be more intentional about my position in the SERPS for 2 word keyphrases.

In particular, I made clear my utter disgrace at having a premier hiphop blog, but ranking in the mid-twenties for the terms "hip hop" and "hip-hop"

I was embarrassed largely because of neglect. I hadn't thought to focus on these terms. But last week I started taking steps to target the front page for those terms.

Here's my progress report.

http://www.google.com/search?q=hip-hop - Google SERPS page 25 -> 10 in 7 days
http://www.google.com/search?q=hip+hop - Goolge SERPS page 27 -> 11 in 7 days

Interestingly, I took stock of my progress on day 4.

http://www.google.com/search?q=hip-hop - Google SERPS page 20-> 10 in 7 days
http://www.google.com/search?q=hip+hop - Goolge SERPS page 24 -> 11 in 7 days

So, in the last 3 days I've moved more than 10 pages up in the SERPS. What could account for this?

Well, I've really only taken 2 simple steps:

1. I made sure that Google would know what my site was about (on page description plus meta description)
2. I talked about my sites on a few of my other blogs, and focused on 2 word anchor text.