Bloggers don't generally follow editorial calendars, but it doesn't mean we shouldn't. Many of us wait until it's too late to blog about products, seasonal topics or trends. Rather than wait for the last minute,plan ahead and organize an editorial calendar. Here are a few tips for getting ahead of the game in 2008:
Start researching trends now. Find out what the hot products and topics will be for 2008 and start writing about them NOW. And continue to write about them. By the time everyone else jumps on the bandwagon you'll already have made it to the tops of the search engines and you might even be considered an expert thanks to your early analysis.
Any interesting holidays or events befitting your niche? Research the history, traditions and ideas behind the event and plan a series. Start writing now, but use your timestamp feature to post closer to D-Day.
Research your stats. What days and months have the higher traffic? Try writing your best posts on the days with the most traffic and perhaps drop a linkbait or two at times when traffic is needed the most.
Will you be away from your blog? Will you be unavailable for blogging due to vacation, family events, or other matters? Blog now, post later.
Plan weekly features. Plan weekly features for your blog, maybe an interview Monday, product reviews on Tuesday, a tutorial Wednesday, and so on. The good thing about this is that you don't run out of ideas.
Write more than one post at a time. Rather than post on the fly, try taking some time out to write several posts and adjust your time stamp for each post accordingly.
I like editorial calendars because they help keep me focused and prevent me from getting bloggers block. If I know I have to post a certain thing each day of the week, it's easier for me to plan ahead.
Did you know many bloggers have no idea what they'll blog about each day? They make it up on the fly. By preparing as much as you can in advance, you only stand to gain traffic and better your reputation.
