It's relatively easy to track the conversation of top blogs in your chosen niche and generate topic ideas. It's another thing altogether to have your blog standout amongst all those already in your niche. Joining the conversation does not mean just following trends but contributing something new, with the hopes of building an authority site yourself.
That's a goal that I'm currently working towards on a few of my current projects, and I'm studying various approaches. Cribbed from my notes, here are some tips to consider.
1. Lead, don't follow. Sounds obvious, but after browsing through a hundred posts, it's often easier just to write a list of links to other bloggers' posts. Except everyone does them (myself included). Try to be a unique blogger.
2. Enhance links posts. If you're going to write a links post, make it more valuable. Turn it into a resource list.
3. Enhance summaries. If someone blogs about a particular topic, don't just summarize their conversation and link to them, enhance the conversation. First summarize several related posts to get the gist of the current/recent conversation. Now write an original post and link to all relevant recent posts that you summarized.
4. Have parallel conversations. Don't blog exactly the same thing as everyone else. If a post inspires you, maybe there's a related subtopic that has not been well-addressed in your niche yet. You can launch off from what other blogs are saying. (I believe Darren Rowse talked about this in late 2006 or early 2007, but I can't find it on Problogger.) Read the rest of this entry














