Despite the fact that Rupert Murdoch and News Corp seem to think that Google is dangerous, I've come to the conclusion that the evidence suggests otherwise.

In fact, despite personally getting a real butt-whipping over the last month or so, I think the evidence shows that, objectively, Google ultimately wants to fight trash and reward art.

So, my new operating principle going forward is to clean-house by throwing away the trash. And instead, focus on building art. In the short term, I'm taking a major financial hit. But if I'm right about Google's long term plans, then my decision should be a massively successful investment over the next 24 months.

That leads me to the content of this post. It occurred to me recently that a WordPress blog is not well-suited out of the box for giving the search user, via Google SERPS, a clear, lasting, authoritative description of your site.

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