I've been into professional blogging for the past two and a half years, and I've been through most "stages" of problogging, including being a corporate blogger, a network blogger and an independent problogger trying to earn my own income online through advertising and affiliate programmes. I know I haven't exactly been earning riches from my blogging, but I do get a decent living--at least to my standards. However, I've been regularly reading blogs by the "Gurus" in problogging (you probably know who they are), and of course the very useful tips here on Performancing, and I thought I could probably earn more if I'm able to better optimize my blogging. Maybe if I followed certain formulas in my blogging work and business I can earn better.

Checking out bloggingtothebank.com, the site at first came to me as one of those standard get-rich quick schemes carried out via affiliate marketing. The home page starts with a promise that one can earn up to $34,244 per month from just a few hours' work. Well, it's not really a promise, but an example that author Rob Benwell makes of himself. He says that even "one dumb little blog can earn over $3,947 per month."

So I thought maybe it's worth checking out. There's no harm in trying to learn more about my trade, and probably even earning more than I already am. Actually that's the most difficult part of working any job or running any business--trying to unlearn and re-learn stuff with the hope of being better at what you do.

I did go on to reading more, and eventually downloading a copy of the Blogging to the Bank 2.0 ebook. I've actually read about "BTTB" before, and this one is a revised version, supposedly updated with more lessons and tips from Rob. I did realize that the point behind the ebook is that the author is sharing a success story, and would like to share his "formula" for that success in making money from blogging, so that other bloggers might follow suit.

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