A must read: BASIC principles of online journalism: S is for Scannability

Online news borrows from both, but because it is a medium where users are active readers, scannability is key to effective online journalism. There are a number of techniques that enhance the scannability of any webpage:

All points well written, nicely listed and explained.

Table of content:

• S is for Scannability
• Accessibility and Search Engine Optimisation (SEO)
• The first two words are crucial
• Linking effectively
• Low-literacy users

Related: Create a structure for your blog posts

Do your blog posts have a Corporate Design?
Do you follow a checklist when finalizing an article before publishing?

Create specific article style rules

In addition to 7 Easy Tips To Maximize Your Blog Posts by Ryan and several other articles on pperformancing.com and the Internet about creating a good blog post I would like to add some advice for fresh bloggers.

Beside having an easy to understand template design (Header, navigation, content, footer, sidebar) you should also optimize the outline of your articles.

Create an outline checklist if you think you have a well written and well designed article.

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