Woopra is a new startup that is doing something quite impressive with typical website analytics. While there is only so much more information that can be gathered with current analytics platforms, one of the most popular ways to improve is by enhancing the interface and display of data. Currently in beta, Woopra does exactly that.

My first impressions lead me to believe it will be an impressive application, and it is just so much fun to know exactly what visitors are doing instantly. The signup process was pretty easy, but if you decide to join, you will have to wait to be approved. After getting everything squared off, I installed a few lines of code to the footer of my site, and I was ready to go.

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BlogPerfume has created a very nice feed analytics tool called Feed Analysis. This tool allows you to view statistics at various timeframes from your FeedBurner feeds. Unfortunately, there are not many solutions for feed analysis available from some recent searching which I have done. However, I recently found this tool, and it is a definite bookmark for anyone that has a FeedBurner account. I have been using it for the past few weeks, and I think you might enjoy it as well.

Interface

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I use Google analytics to track my blog stats. But since I've been more involved with Performancing and I like the community here, I decided to check out Performancing Metrics (PMetrics). I installed it on one of my blogs. I've been playing around with it for the last couple of days. It's a good stats program especially if you want to see the activities of your visitors more closely.

Candy Addict shared a post about using PMetrics to find out email information. Here are 10 other cool things you can do with this interesting application.

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Performancing Metrics (aka pMetrics) Gives you an amazing amount of detail about the visitors to your site. In some cases, it's the same data you get from other packages, but it's easier to get to and understand in pMetrics. In other cases, it's the kind of data you don't get elsewhere (easily).

Here's an example of a piece of some interesting information I gleaned from pMetrics. I run a candy blog and many times when we review a product, I have a contact with the company already and I email them when we write about one of their products (you do this every time you mention or review a product on your site don't you?). Recently, we reviewed a product and I had no contact with the company so I went to their site (let's call it abc-company-xyz.com) and found a generic contact form (no actual email address), so I filled it out letting them know we had reviewed their product.

The next day, I'm looking at pMetric's Top Referers for the day and I see a link from mail.abc-company-xyz.com and when I click on the pMetrics link, it shows me the full link is
http://mail.abc-company-xyz.com/exchange/sue.smith/Inbox/Candy+Addict+review+of+our+product.EML?Cmd=open - what do I get from this? My email got routed to someone named Sue Smith (name changed) and she can more than likely be contacted at sue.smith@abc-company-xyz.com - I now have an email address for someone inside the company and I can email her directly now.

Another example of email-related info I get from pMetrics: I can see what links to my site that people are emailing. How? On the Top Referers page in pMetrics I see various links from webmail sites like by102w.bay102.mail.live.com, us.f820.mail.yahoo.com, webmail1.webmail.aol.com, etc. Click on the link and you will see the visitor's info then click on the actions link and the first action (their arrival on your site) is the link that was sent in an email to them.

To see even more, change the url in the browser on the page that says "Visitors from us.f820.mail.yahoo.com" and remove the beginning subdomains (us.f820 in this case) so the URL just has mail.yahoo.com in it and you will see all emailed links that were clicked from Yahoo mail.

You should realize that this doesn't show you every link to your site that was emailed - only the ones that were actually clicked in a webmail application.

One of the most important and accepted blog counter services in Germany is closing. Blogscout.de was a very valuable public blogosphere-meter to find out what is going on and what is hot at the moment. On September 30th 2007 the servers will be disconnected and all collected data will be deleted on September 15th. The service and the database will not be sold. Every blog owner using blogscout.de must delete the code until then to avoid page performance delays.

Interesting is the fact that blogscout.de is NOT closing down because of counter issues but because of missing the personal goals of the founder Dirk Olbertz. He wanted to give the German blogosphere a non-commercial quality signpost (Wegweiser) to see where the subjects are heading at the moment. The quantity statistics, counting page impressions and all the other numbers, was a nice side effect but never the personal goal of Dirk. He says that he totally missed the Long Tail, all the small underrepresented blogs, and instead blogscout.de, because of its public nature, became a kind of marketing hit list.

Blog announcement: Blogscout.de wird geschlossen