The Benefits and Downfalls of Using Social Media Advertising

The Benefits and Downfalls of Using Social Media Advertising
Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows businesses and organizations to reach customers in a way they might not be able to Read more…

How to Use Plugins to Increase Social Media Engagement

How to Use Plugins to Increase Social Media Engagement
  Plugins can be an easy way to increase Twitter Followers and likes on Facebook. They are fairly easy to add for webmasters or developers onto the backend coding of the site and usually begin working immediately. Additionally, plugins are available straight from the social media sites themselves, thus making Read more…

The Nine Best Social Media Influencers to Follow on Twitter

The Nine Best Social Media Influencers to Follow on Twitter
If you want to learn more about the social media industry, follow these top social media influencers on Twitter. Whether you are a social media marketing specialist or just interested in the industry, these experts provide valuable links and resources that you may not find elsewhere. iJustine: Justine Ezarik is Read more…

How Social Media Involvement Can Help Your Company’s SEO Efforts

How Social Media Involvement Can Help Your Company’s SEO Efforts
Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read Read more…

The Best Free iPhone Applications for Social Media Marketing

The Best Free iPhone Applications for Social Media Marketing
More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence. There are several social media marketing applications available for the iPhone for free that can allow a social media marketing Read more…

How to Create Search Engine Optimized Facebook and Twitter Profiles

How to Create Search Engine Optimized Facebook and Twitter Profiles
Search engines are able to crawl Twitter biography fields and the basic information of most Facebook Pages, so it is important to make sure all these fields are completely filled out in order to be better found by current and potential customers. Additionally, once these are set up, they must Read more…

InstaBG Delivers Instagram Backgrounds To Your Twitter Account Automagically

InstaBG Delivers Instagram Backgrounds To Your Twitter Account Automagically
While I take great pride in managing my Twitter account through user interaction, quick responses to questions and sparse sharing of my own personal posts I don’t care much for updating my background so it remains fresh upon user visits. It’s for that reason that I began using and highly Read more…

Does Your Business Need a Blog?

There’s a growing segment of bloggers who fall into the “business” category, who blog for the purpose of promoting a business, and you might be or become one of them. Businesses are realizing the value of blogging, especially if they’re hoping to establish an online presence. Does your business need Read more…

Dave Grohl: Another celebrity disses Twitter

Outspoken Foo Fighters frontman Dave Grohl has laid into Twitter, or — more accurately — the people who use it, suggesting that they are wasting their time. “F**k Twitter! That’s the biggest waste of time. If people got their head out of their ass, they might f**king get out and Read more…

Microblogging drives mobile Internet usage

If you’re in any doubt that adding geotagging to Twitter is a good idea, the latest survey from Novarra has found that microblogging services are driving the use of the mobile Internet. In the past year, mobile usage of URL shortening services such as bit.ly and tinyurl.com — near-essential for Read more…