Social media marketing – Performancing http://performancing.com Tue, 13 Feb 2018 03:14:04 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 9 Ways to Maximize Your Reddit Marketing http://performancing.com/9-ways-maximize-reddit-marketing/ http://performancing.com/9-ways-maximize-reddit-marketing/#comments Tue, 12 Sep 2017 10:00:18 +0000 http://performancing.com/?p=14143 Reddit is an online hub where people shares links, content, and stories. Every post made has the potential to generate user discussion, too. While Reddit as a community doesn’t respond kindly to direct advertising or marketing, it can still be a useful place to get the word out about your site, product or service. Just […]

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Reddit is an online hub where people shares links, content, and stories. Every post made has the potential to generate user discussion, too. While Reddit as a community doesn’t respond kindly to direct advertising or marketing, it can still be a useful place to get the word out about your site, product or service. Just go about it the right way. Since Reddit has more than 234 million unique users, it’s worth taking the time to learn how to join in and share on the site if you aren’t already fluent in Reddit.

Why Should You Market on Reddit?

Reddit’s users visit the site more than 500 million times per month. Though there are too many subreddits and posts for every visitor to see them all, that still means a post in the right subreddit can get a lot of attention.

Another benefit is that posts with enough upvotes become dofollow links. So if you’re linking to your blog from Reddit, a little positive feedback can help beef up your link profile.

What are Reddit’s Demographics?

Most Reddit users are from the United States, with 54 percent of users being American, and the rest international. 87 percent of users are under 35 years old, while 63 percent are under 25. 70 percent of Reddit users are white.

Two thirds of Reddit visitors are women. 42 percent have a college degree, 40 percent have some college education and 18 percent have a high school education or less. 69 percent of users make $30,000 or more per year.

The average person spends 14 or more minutes on Reddit.

Even if the average Reddit user isn’t the primary demographic you’re targeting, you can still get traction. Targeting the right group is all about choosing the right part of Reddit to post on.

How Does Reddit Work?

Reddit is separated by topic or interest into subreddits, each of which has a particular focus. The name of a subreddit is designated by /r/name. For example, one of the largest subreddits is /r/askreddit, where a person asks a question and anyone with an account can answer. Another is /r/funny, where people post mainstream, funny posts.

Reddit users can comment on any post, provided they follow the rules of that particular subreddit. Each subreddit is run by moderators who set and enforce the rules. On the desktop site, the rules are posted on the right of a subreddit’s main page. Read the rules before you post or comment on any subreddit. If you don’t, your post could be removed and you could be banned.

Every person can either upvote or downvote a post. Posts on Reddit itself and in each subreddit are made more or less visible in the list of posts according to the number of upvotes and downvotes it gets. Posts with more upvotes are more visible. Comments function the same way, where votes determine visibility.

This is the main page of Reddit.

Creating Your Account

Navigate to Reddit and choose “Sign Up”. Make a username that you’ll remember, that isn’t personally identifiable, and that isn’t offensive. Choose and verify your password, then enter your email. That’s all it takes to make a Reddit account.

Commenting on Posts

As soon as you sign up and have an account, you’ll be able to comment on posts. The first posts you see will be the most popular ones on Reddit, because you aren’t subscribed to any niche subreddits yet. Refrain from commenting on these at first, until you’re more familiar with the site. Think of your account and all your comments as your first impression with every Reddit user.

It’s important to get a feel for the site before diving right in. So read through the comments and start learning reddiquette, which means the loose rules and values of the site.

Deciding What to Share

One important thing to know about Reddit is that users don’t like direct advertising. If your post or comment looks like an advertisement, it will likely be downvoted or removed. Check the rules of the subreddit, of course, but a dislike of marketing is part of the Reddit culture.

So choosing what to share isn’t only about knowing what product, service or site you want to promote. It’s about deciding how to share it. One way to do it is to comment on posts where people are looking for what you have to offer.

Of course, part of the way to do Reddit marketing correctly is to use an account with some seasoning. If it already has a significant number of upvotes, non-marketing posts, and submissions, your posts are less likely to be seen as just advertisements. If you don’t already have an account, today is the day to start one.

Choosing a Subreddit

Once you have an account, subscribe to subreddits that reflect the interests you and your business have. These subreddits aren’t only the place you’re going to share your content, but also the place where you need to read and comment on others’ posts.

You can find relevant subreddits by using Reddit’s search function. Look on the sidebar of the subreddits you find to subscribe to, because they may list relevant subreddits. Read through posts and look at the r/subreddit they come from, then click to be taken to the subreddit. Ones with more subscribers are better than empty ones. Subreddits with active posting are better than those in which no one posts on a regular basis.

Being active on the subreddits you choose will help you build a strong Reddit profile. You don’t need to hide that you’re a business owner, but promotion shouldn’t appear to be your primary reason for being on Reddit. Become a part of the community and your promotional posts will have a better outcome.

The sidebar of /r/technology.

Making a Post

The best way to make a post on Reddit is to find someone directly asking for what you have to offer, responding to it, and letting them know about its benefits. In that way, you’re responding to exactly what is desired by the audience.

Another way to make a post is to develop content that fits into that which is shared on a subreddit. Some subreddits share articles about interesting paths to hike, for example. If you’re selling outdoor gear, write a blog post that is similar to the ones shared, then share it. As long as it offers utility and is in line with the subreddit, it should be welcomed.

Keep in mind that people can go through your post history to see both your comments and submissions. So even if you’re commenting on something that isn’t relevant to your business, people may be able to find links to your content from your profile.

Keep It Relevant

The most important thing you can do when making a post is to keep it relevant. It should fit into the subreddit where you’re posting.

Don’t just jump into posting right away. Start by reading the top posts of all time in the subreddit you’re targeting. See what people upvote. See what interests the subscribers. Spend time getting to know multiple subreddits that might work for you, then start commenting.

Once you’ve made a few comments and interacted with people, what is relevant will be clearer. Before posting, imagine seeing your post as an outside reader. Make sure that it would fit in and that you, as a subscriber, would upvote it.

A Reddit submission form.

9 Tips for Better Reddit Posts

Follow these suggestions to keep your Reddit posts the best they can possibly be.

Focus on Your Title

The title of your post is what will draw people from the main page of Reddit or the subreddit. It’s what makes them click on your link. Spend a little time deciding what titles is most likely to be eye-catching for your target audience. Test out different types of titles with different submissions until you get a feel for what works.

Space It Out

Remember that people can see your profile with a list showing what you posted and when. Take your time making posts. Judge each one you make and adjust your strategy going forward based on what you learned. Make a few comments at least between every post. Participate in the community.

Also, make sure that some of your posts aren’t self-promotional. If someone looks at your page, you should appear to be a Reddit user who is mentioning their site or service, not a marketer who is using Reddit as a platform. Post other interesting content outside of your own content. It may also lead people to your profile where they’ll find old posts about what you’re trying to promote.

When you start with Reddit, let your first posts not be about what you’re trying to promote. Practice contributing first, then add your own content. Gain both link and comment karma (which are your positive scores for links and comments) before you start marketing.

 

 

Triple Check Your Subreddit

One of the keys to making successful Reddit posts in being in the right subreddit. If you’re not sure, don’t post. Better to wait a day and do your due diligence rather than racing forward and getting banned from the subreddit altogether. Browse the posts. Read the comments. See what makes some posts more popular than others, and then see if you can use that knowledge to make better posts yourself.

Try Popular Subreddits

If you make content that fits into one of the most popular subreddits like /r/technology, /r/todayilearned, or /r/gaming, try posting there. These subreddits have millions of subscribers. Study which posts get upvotes and then try to make content that hits the same target. If you get traction, you may have a lot of new visitors in the future.

Subreddits like /r/askreddit, /r/funny, and /r/technology are also good places to get comment karma. Make amusing, non-offensive or helpful remarks and people may upvote your responses. As you get more positive votes, your comment karma will rise.

Don’t Feed the Trolls

Internet trolls are as prevalent on Reddit as they are anywhere else. Don’t let negative comments on your posts prompt a heated response from you. It’s fine to respond to questions, but never go negative. Maintain your public profile.

Impressions Matter

When making your comment, use proper grammar and spelling. Get familiar with what you can and can’t do on Reddit. The commenting FAQ has information about how to best style your content when you post and comment. For example, you can use Markdown syntax to make what you say more attractive and noticeable.

Crosspost

If you think content you have fits into multiple subreddits, don’t limit yourself to one. You can submit to a few different communities with the same content. For example, a post about a video game might fit into /r/games and /r/technology. If you did that, include a note about it in the title. For example, if you were posting to /r/games, the title might be: Study Shows Video Games Promote Learning [Crosspost from /r/technology].

Manage Your Profile

We all make mistakes. If you make a post that does extremely poorly or lash out in a comment, delete it. It will be removed from your profile and won’t show up when users click to view your history. Don’t get too personal and don’t give enough information for people to determine who you are in real life if you want to keep your identity private.

Link Your Site

When you’re ready to add a hyperlink to a post that doesn’t go directly to the submitted content, do it right. For example, you might post a blog post but want to share the hyperlink to a specific product you’re selling. The absolute best way is to wait for someone to ask for a link. Barring that, it’s best to add it in the comment as supplementary material, as if you decided at the last second to give people more information and another place to check out. Keep it organic.

Tools

If you’re serious about using Reddit to market, add Reddit Enhancement Suite to your browser. It adds a bunch of neat functionality to Reddit that may help you out.

When you’re marketing on Reddit, think of yourself as a community member rather than a marketer. That way you’re posting something that adds value to the community while you gain an audience for what you’re promoting. There are so many different niches on Reddit that you’re sure to find one that’s relevant to you. Jump in today, create an account, and start building up your link and comment karma.

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Try Tweeting Less Links http://performancing.com/try-tweeting-less-links/ http://performancing.com/try-tweeting-less-links/#comments Fri, 30 Oct 2015 08:16:18 +0000 http://performancing.com/?p=13184 Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to […]

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Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to be tough!

Although there are a lot of guides out there providing tips on how to grow your Twitter account not all these strategies work for everyone and it’s important to experiment with different tactics.

I stumbled across this interesting post the other day on Socialfresh.com, the author Jason Keath had observed how Conrad Hacket who works for Pew Research, had sent the exact same Tweet 20 minutes apart (back in August) on some data relating to population growth by 2050. What was interesting about the second Tweet was that he didn’t include a link to the original data source, he simply used the content of the most populous countries, however the second Tweet was re-shared almost 300 times where as the first one with the link in it only 86 times. See for yourself:

This is just a single example so obviously nothing is conclusive here but it’s an interesting experiment. Why the Tweet without the link got more shares and reactions isn’t clear but I would say that Conrad appearing to be providing useful information & data himself instead of just re-sharing something from a website as pulled in his followers attention. Also when a link is shared you are prompting your followers to click that link which will take them out of Twitter and thus reducing the chance of them sharing your Tweet.

If you are normally Tweeting links on your account either from your own website or others, try changing this tactic up a bit and share the data from these posts without any link and see what happens.

More Twitter Strategies!

How to Participate in Twitter Chats

How to Utilize Twitter Marketing Strategies

How to Use Twitter Hashtags to Your Advantage

 

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How to Implement Internet Memes into Your Social Strategy http://performancing.com/how-to-implement-internet-memes-into-your-social-strategy/ Wed, 20 Feb 2013 19:26:48 +0000 http://performancing.com/?p=12354 Images and videos that are popular online, such as infographics, grumpy cat, “Charlie Bit My Finger” and others are a great way to stay up-to-date with what the internet is talking about, while also creating a chance for your existing social media profile community to interact with you and each other. However, the first step […]

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grumpy cat viral contentImages and videos that are popular online, such as infographics, grumpy cat, “Charlie Bit My Finger” and others are a great way to stay up-to-date with what the internet is talking about, while also creating a chance for your existing social media profile community to interact with you and each other.

However, the first step toward being successful with occasionally discussing internet memes or viral videos with your audience via social media is to do it the right way. Don’t be cheesy or make it look like you are trying too hard. Make the video or content part of the natural conversation on your social media pages.

For instance, an animal shelter could pull in a photo of grumpy cat with the line, “Find your own grumpy cat at the ASPCA!” Brands that are lighthearted with their responses and tie-ins to viral content will find more success with it than companies that are just posting it to ride the wave of sudden attention the meme or content is experiencing.

Video Responses
For viral videos, many companies and individuals go beyond just posting the video on their blog or social media profiles. They create versions of their own. For instance, after there was a rash of sing-along parodies of Carly Rae Jepsen’s hit single, “Call Me Maybe”, even the 2012 USA Olympic Swimming Team got into the action.

Having fun with videos can be a great way to get involved in internet memes while also introducing your customers to your staff in a fun medium.

Asking for Feedback
If a meme is controversial and relates to your company or blog, simply asking discussion questions about the topic on your social media profiles can garner great conversation . For instance, if a questionable parenting topic, such as shaming your children through Facebook, went viral, a parenting blog or toy company could post a link to a story about and ask, “Would you embarrass your kids like this parent? Is it an effective discipline strategy?”
It may be worthwhile to emphasize that stating the company or blog’s policy on the topic, just to make sure everyone knows where they stand on the issue. This can clear the company of choosing sides. Remaining impartial may be the best bet for controversial memes.

No matter how a company chooses to partake in sharing and discussing memes and other viral content, keeping it lighthearted and impartial is usually a best bet.

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How to Stay Connected With Customers Via Social Media While Out of the Office http://performancing.com/customers-via-social-media-while-out-of-the-office/ Thu, 04 Oct 2012 12:00:59 +0000 http://performancing.com/?p=12013 In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online stays constant. However, there are […]

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stay connected via social media while out of the office

In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online stays constant. However, there are some ways that social media coordinators or marketers can ensure that the corporate social media marketing and outreach isn’t compromised just because they aren’t in the office.

Scheduling

There are a variety of services that allow companies and individuals to schedule their social media posts to sites like Facebook, Twitter, and LinkedIn. These include LaterBro, HootSuite, TweetDeck, and Sendible. Costs and features may vary; some services offer a free account but have limited features. A social media marketer could schedule posts to run while they are out of the office, thus keeping the social media presence current and updated.

Smart phone Access

Scheduling social media posts may be part of the problem, but social media marketers will also need to monitor the accounts to answer any posts, questions, or comments. Usually smart phones like the iPhone or Android make this process fairly easy; the Twitter app can send a user an alert when someone follows or mentions their username in a tweet. The Facebook Pages app does the same. To stay connected to social media profiles, it is almost a necessity to have a smart phone so questions and comments can get answered in a timely manner.

Take It On the Road

Some social media marketers prefer to take their company’s social media presence live on the road with them. Companies live-tweet and share photos and updates from their conference, meeting, or other event that the company (or just a handful of its employees) have traveled to. This may make the users feel more connected with the company, but also takes a higher level of commitment and engagement from the employees’ side.

Transferring Duties

If the employee is on vacation or will be too busy with other duties, they may not want to be responsible for the social media community for their company. This is when it becomes necessary to cross-train other employees to handle social media while those who usually handle it are out of the office. This can take some of the stress and anxiety off of the departed employee’s shoulders while also giving other employees a chance to learn more about what goes into building and maintaining a social media presence and community.

 

Photo courtesy of vjeran2001 on stock.xchng

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How to Combine Real-World and Social Media Marketing http://performancing.com/how-to-combine-real-world-and-social-media-marketing/ Sun, 30 Sep 2012 00:35:54 +0000 http://performancing.com/?p=12008 Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a more involved online community that […]

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Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a more involved online community that will carry on past any marketing events a company may hold.

Giveaways and Perks

During South by Southwest Interactive 2012, American Express had a booth that gave perks to attendees who connected their Twitter account with their American Express account. Those who did received perks, such as statement credits or t-shirts. The booth was constantly full of people waiting for their perk. Other booths at the popular annual conference held in Austin, TX included tweeting about a company or mentioning their custom South by Southwest Interactive hashtag. Attendees has no problem tweeting to receive a free t-shirt or other types of perks.

Signing up for Updates

Promoting your digital newsletter by having a sign-up sheet at your promotional event is a surprising way to get more mailing list subscribers relatively easily. Explaining the benefits of getting on the mailing list, such as coupons, exclusive events, or news updates can provide customers an incentive to write down their contact information.

Put the Information Out There

Sometimes companies may be surprised as how many customers just like their company page or follow them on Twitter just because the information is given to them. Put social media profile URLs on all marketing materials and correspondence, including flyers, brochures, business cards, banners, and even packaging. If a customer genuinely likes a product and wants to learn more about them, they are more likely to connect with them via social media. It may seem too good to be true, but just putting it out there can make a company more successful with their online social media marketing.

Stay Creative

Instead of badgering customers to sign-up for a newsletter, follow a company on Twitter, and like their page on Facebook over and over, think of a way to make it more creative. Give users reasons WHY they should complete an action. Skype at South by Southwest Interactive had another good example of this. When attendees tweeted about the conference and mentioned Skype with a special hashtag, a “Town Crier”, dressed up in American Colonial garb of a traditional town crier, read the tweets out loud in a Colonial accent of an iPad covered up by a leather book cover. The town crier generated a crowd and was a great way to get attention online and in person.

 

Thinking outside the box with clever, seamless offline and online promotions, along with a great overall design, can help a business stay connected with current and potential customers, no matter the event or time of year.

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Useful Tips for Entry-Level Businesses Planning to Jump into Social Media Marketing http://performancing.com/useful-tips-for-entry-level-businesses-planning-to-jump-into-social-media-marketing/ Thu, 20 Sep 2012 11:55:39 +0000 http://performancing.com/?p=11920 Jumping in to the world of social media marketing arena for entry-level and small businesses might be quite a headache. There are strategies and a firm plan that must be followed to have a strong social presence on the web to effectively market and advertise the brand, product or services. Sufficient time and patience is […]

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Social Media Marketing Hub and Spoke Infographic
Social Media Marketing Hub and Spoke Infographic (Photo credit: ralphpaglia)

Jumping in to the world of social media marketing arena for entry-level and small businesses might be quite a headache. There are strategies and a firm plan that must be followed to have a strong social presence on the web to effectively market and advertise the brand, product or services. Sufficient time and patience is required for the strategies to take effect. There are some do’s and don’ts that must be appropriately followed to bring your social media marketing plan strong recognition over the web.

Following are some of the useful tips that might be of great benefit to the beginners in the field of social media marketing.

Begin at a small level

Beginners should start planning the social media marketing at a small level, trying out on a limited number of services. Entry level businesses usually grab a number of tools and services in a hurry to get instant success. Such attempts usually fail in the long run and end up having nothing at their side. Managing profiles for various social network sites is tough and time consuming task and one should try on one particular site in the beginning and then gradually expanding the business to other sites

Place your social profiles’ icons on your website

Having buttons and icons of the social media profiles at your website will make it easier for readers at your web page to follow you on social media networks. At the bottom of the articles or posts at your page, paste a link of your profile so that readers can get more content by following the link to your social profile.

Don’t create annoyance for your readers.

Beginners in the social media marketing often start sending requests, offers and other content related to their business to the fans and followers. Unwanted messages and requests create great annoyance for the users and they are likely to avoid or block your page. Instead of disturbing the users, try to offer them helpful content. Try sharing useful and helpful content and articles that might be of interest to the readers. Do not always promote your cause. Try sorting out your fans’ issues and then ask them for favors.

Don’t panic about the increasing your fans’ number

Articles and books that offer ways of increasing fans or followers instantly are usually spam. Don’t always believe such sources. Growing the number of fans or traffic at your website takes time and effort. Be patient. You need followers that must interact with you and spread your word. Take your time, put all of your efforts and you will see your page flourish with increased number of readers and fans.

Opt for social media networks other than Facebook or Twitter.

Small businesses and beginners think that Facebook and Twitter are only means of implementing your social media marketing plans to advertise about your brand or product. Go for other networks too. Small and unpopular social media sites can also help you to promote your business effectively. Such networks might help you to generate excessive traffic on your page.

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The Secret to Creating Shareworthy Content http://performancing.com/the-secret-to-creating-shareworthy-content/ http://performancing.com/the-secret-to-creating-shareworthy-content/#comments Wed, 23 Jun 2010 20:39:15 +0000 http://performancing.com/?p=9082 I often refer to the term I use to describe amazing content that people want to share online as shareworthy, and today, I’d like to dive a bit deeper into the concept of creating shareworthy content, so your blog and online reputation can benefit from the compounding effect of blogging, attract more visitors, and grow […]

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shareworthy-contentI often refer to the term I use to describe amazing content that people want to share online as shareworthy, and today, I’d like to dive a bit deeper into the concept of creating shareworthy content, so your blog and online reputation can benefit from the compounding effect of blogging, attract more visitors, and grow organically over the long term. In other words, shareworthy content leads to sustainable growth, and I’m going to tell you how to do it.

What is shareworthy content?

It’s simple. Shareworthy content is amazing content that people like enough to want to tell their friends about it and share it with their social media connections. They can share that content by blogging about it on their own blogs, tweeting it on Twitter, linking to it on Facebook or LinkedIn, and so on. Therefore, shareworthy content is not necessarily viral content that explodes across the Internet. Instead, it’s a tangible form of the world-of-mouth marketing of the social web that businesses covet.

How do you create shareworthy content?

Creating shareworthy content takes more effort than simply publishing a quick blog post about a hot topic that’s trending on Twitter or a breaking news story. Instead, creating shareworthy content takes a passion for your subject matter, an authoritative and unique voice, and a consistent attention to detail. In other words, you need to speak from the heart with confidence, being sure to add your own personality and view points, but be sure to add value to the online conversation at the same time. Also, take the time to proofread your posts, check your sources, and provide accurate attribution and appropriate linking.

Of course, there are examples of shareworthy content that don’t follow all of the guidelines suggested above, but if your goal is to grow your blog, your online presence, and your reputation across the social web, then you need to focus on consistently publishing shareworthy content. That doesn’t mean every one of your blog posts has to be Pulitzer Prize material, but it does mean that your blog is a direct reflection of the time you put into developing it, and that includes the time you put into developing shareworthy content.

Think of it this way — no one is going to want to share a blog post that simply regurgitates an existing story, is filled with typos, or lacks a confident voice. Would you share the blog post that says, “I am a dermatologist, and I tell my patients that to avoid getting sun burn, you must apply sun block at least 20 minutes prior to going out in the sun,” or the post that says, “I think to avoid getting a sun burn, you have to put on sun block about 20 minutes before you go out in the sun, but I’m not sure. I can’t remember where I read that,” with your online connections? Alternately, think of the type of content that makes you want to share it with your own online connections or write about it on your blog. What makes that content valuable enough that you want to talk about it and share it?

People who share content are betting their own reputations on that content. They don’t want to lose their own followers and connections because the content they share is terrible. Just like you, they share content that is a direct reflection of their own online brand and reputation. Give them something shareworthy, and they’ll come back for more.

What do you think makes a blog post or piece of online content shareworthy? Leave a comment and share your thoughts.

Image: stock.xchng

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5 Ways to Drive a Buzz about Your Events Using Social Media http://performancing.com/5-ways-to-drive-a-buzz-about-your-events-using-social-media/ http://performancing.com/5-ways-to-drive-a-buzz-about-your-events-using-social-media/#comments Wed, 09 Jun 2010 15:47:18 +0000 http://performancing.com/?p=8845 Whether you’re a blogger, business owner, or individual with an event to promote, you can spread the word and drive an online buzz about it using the free tools of the social Web. Some tools integrate directly into popular social networking sites like Facebook and LinkedIn while others not only let you promote your event […]

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Whether you’re a blogger, business owner, or individual with an event to promote, you can spread the word and drive an online buzz about it using the free tools of the social Web.

Some tools integrate directly into popular social networking sites like Facebook and LinkedIn while others not only let you promote your event but also let you search for events, people who might want to attend your own event, and more.  Suffice it to say, the social Web offers everything you need to create a successful event buzz at your fingertips!

Following are five easy-to-use and free social media tools that you can use to promote your online and offline events across the social Web:

1. Facebook Events Application

If you use Facebook, then you should try the Facebook Events application which enables you to promote an event on Facebook, invite other users to attend, accept and manage RSVPs, and more.

2. LinkedIn Events Tool

LinkedIn is quite possibly the best social networking tool for business-to-business marketing, so if you’re trying to promote a business-to-business event, LinkedIn Events is a great tool for you.  Of course, you can also promote business-to-consumer events using LinkedIn Events.  You can use this free tool to announce and promote both public and private events, and you can also manage RSVPs and attendance.

3. Eventbrite

There are a number of companies that offer websites which make it easy to announce, promote, and manage events.  Eventbrite is one of the best.  With Eventbrite, not only can you announce your online or offline event, but you can also sell tickets, send email invitations, and collect donations.  Eventbrite also enables you to search other local events, so you can find events you want to attend or target potential attendees for your own event.  Eventbrite also integrates with Facebook for additional promotion through the most popular social networking tool.

4. Localtweeps.com

If you want to promote your event on Twitter, then Localtweeps is a great Twitter application that can help you do it.  Localtweeps enables you to search for Twitter users by geographic region using zip codes, city names, or keywords.  This feature could be very useful in helping you find people in your area who might want to attend your event.  You can follow those people on Twitter and then reach out to them about your event.  You can also announce and promote your own event on Localtweeps.

5. Twtvite.com

Twitvite is a Twitter application that enables you to manage tweetups, which are in-person events where Twitter users get together to socialize and network for fun or business).  You can announce, manage and promote your own tweetups using Twitvite, or you can search for tweetups in your area in an effort to find more people who might be interested in your own tweetup events.

These are just a few of the most popular tools to drive a buzz about your events using social media.  What is your preferred tool to promote your online and offline events across the social Web?  Leave a comment and share your opinion.

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7 Tips for Bootstrapping Your Blog Traffic http://performancing.com/7-tips-for-bootstrapping-your-blog-traffic/ http://performancing.com/7-tips-for-bootstrapping-your-blog-traffic/#comments Mon, 10 May 2010 12:00:30 +0000 http://performancing.com/?p=8474 The post 7 Tips for Bootstrapping Your Blog Traffic appeared first on Performancing.

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Any time you start a new blog, the biggest concern tends to be “how do I build traffic?” Unless you’re hiring or have a crack team of web gurus who know the tricks for building up your blog fast, you’ll just have to do it yourself. However, if you haven’t luxury of a big budget and have minimal time, one recourse is to bootstrap your blog traffic with the same general principles with which entrepreneurs bootstrap their startup businesses with minimal funds and resources.

Here are some tips for leveraging your publishing and promotional plan to build initial trickles of traffic into much more.

  1. Write content and publish consistently. It’s easy to come up with a plan, even create an editorial calendar. It’s much harder to actually stick to a consistent schedule. This is a common area of difficulty for bloggers, but important to master. Let’s just say that search engines and readers both love consistency of frequency. Unless you’re running a news site, you don’t necessarily have to publish tons of content daily.
  2. Tweak your content to searches. You don’t want to cater entirely to site visitors’ searches, but do focus on search keywords that are relevant to your site’s niche. If visitors are reaching your site via a particular search but the “bounce” (leaving) rate is high, then they probably didn’t find the content they were seeking. Mine your site metrics for the most popular search terms for the recent past, then see if you can write content to match, while staying within your site’s niche.
  3. Build up your posting frequency. Start small, build up your content as time, resources or budget permits. Additional content will bring additional readers, especially if you’re leveraging your social media channels.
  4. Build your social networks.  There are a variety of social networks, including social bookmarking sites (Stumbleupon, Delicious), social voting sites (Digg, Sphinn, Mixx, Reddit, Propeller), Twitter, Facebook, MySpace, other blogs, forums, media sharing sites (Flickr, YouTube, Scribd, Slideshare) and so on. Don’t forget to factor in the time it takes to build your social networks, so work at it daily if possible. Of course, having these networks is useless unless you leverage them to promote your content.
  5. Promote content on at least two social media sites. There are a variety of ways to promote your content, including the social media sites mentioned above, as well as a variety of non-social profile pages that are free for use. These methods differ in the amount of Web traffic they each bring, though collectively they can make a tremendous difference to your site. You don’t have to use all of these methods, especially when you’re starting out. Bloggers differ on what they feel is most important, but if you have to pick just two to start with, a few of my blogging colleagues have variously suggested the following pairs as being “most” effective, in their experience:
    • Stumbleupon and Digg.
    • Stumbeupon and Twitter.
    • Twitter and Facebook.
    • Twitter and Digg.

    Personally, I’d pick Twitter and Facebook, but it really depends on your content and your social networks. Promoting content successfully online really is about who you know and whether they’ll share your content. If you can get them to do it regularly, even better. Your Facebook Wall or a Fan Page serve as great reminders. Just don’t overdo it, and learn to balance promotion and social network building tasks when you’re not writing.

  6. Deep link to your older content. For each new post that you write, you should try to link to at least two older posts in your own site’s archives. If your post is sufficiently long, you can link to more than two. Remember to link with appropriate keywords in the anchor text. The cynic might say that this is a cheap way to get more page views for your site, but linking to your own existing content from each new post serves multiple purposes
    • Keep readers on your site. Yes, that gets you more page views, but is there really anything wrong with that if you’re giving readers what they want, possibly in your archives?
    • Expose older content to readers who might have missed it.
    • Build authority for your site for the keywords and variations used in link anchor text (more on this in a later post). From a search engine perspective, keep in mind that they all want relevant links to give to search users. If your site happens to have relevant links, why not emphasize that by deep linking? This potentially helps to reduce the waiting time it takes to rank in search engines.
    • Throw a whammy at site scrapers who grab your content. They might steal your content but having a link to your own posts means you’ll at least know who did it and be able to take action, if desired.
  7. Use target=”_blank” in your hyperlinks. If you don’t know what this means, don’t worry for now. If you do know, then use it for any links that go outside of your sites. This way, the main browser window/ tab stays on your site, hopefully keeping readers there longer and potentially building traffic.

If you are bootstrapping with limited resources and funds, you can ease into your publishing and promotion plan. Though the more effort you put in early on, the sooner you hit the point of exponential growth. If you have a blog for your business,  build it steadily, keep costs to a minimum, bootstrap your way to higher blog traffic to gain leads and sale. If you get too overwhelmed, hire an intern until you can afford to hire staff or an agency such as Performancing Services.

Image: Flickr.

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How to Encourage People to Read Your Blog Posts http://performancing.com/how-to-encourage-people-to-read-your-blog-posts/ http://performancing.com/how-to-encourage-people-to-read-your-blog-posts/#comments Thu, 01 Apr 2010 11:00:55 +0000 http://performancing.com/?p=8356 Image by The New Fine Arts Lab via Flickr This is a guest post by Phyllis Zimbler Miller,s co-founder of the social media marketing company www.MillerMosaicLLC.com, where she also writes a blog. All bloggers share one main goal – having as many people as possible read the blog posts. Leaving aside search engine optimization, links […]

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Image by The New Fine Arts Lab via Flickr

This is a guest post by Phyllis Zimbler Miller,s co-founder of the social media marketing company www.MillerMosaicLLC.com, where she also writes a blog.

All bloggers share one main goal – having as many people as possible read the blog posts. Leaving aside search engine optimization, links from others blogs, etc., what is the number one way to encourage people to read blog posts?

Make reading those posts as easy as possible, which isn’t always as automatic as it sounds.

The truth is that bloggers are often unaware that their posts need to be served up with elements that encourage people to actually read the posts.

Here are recommended steps on which elements should be used to encourage people to read your blog posts:

Step 1: Make the font size large

No matter what a website design book says about how big the font size should be, you should choose a font size that is easily readable.

I once had trouble reading the content on someone’s blog and politely emailed the site owner suggesting larger type. I got a nasty reply saying that 11 to 12 pt. type was recommended and her type was 11 pt. and it was fine.
In truth, what is fine is font size that is easily readable, not a size that a reader has to work to read.

Step 2: Short paragraphs make reading easier

I know that many bloggers believe that they use short paragraphs on their blog posts, but in reality they don’t. This is because what is short to the blogger is not necessarily short to the reader.

The problem is that a dense block of type appears difficult to read and thus discourages reading. The line of space between paragraphs actually helps the eyes focus on the content.

Recommendation: Write what you think are short paragraphs. Then go back and break most of those “short” paragraphs into two paragraphs. Your readers will be glad you did.

Step 3: Subtitles effectively break up blocks of content

Subtitles, as above, break up content into more easily digested pieces. Not all blog posts need subtitles, although these are very good at organizing a blog post such as this one.

Note that the subtitles above provide the important info even if a person only reads the subtitles. In other words, don’t use these subtitles:

Type size

Short paragraphs

Subtitles

The subject is announced but no information is provided. See how much better these subtitles are:

Make the font size large

Short paragraphs make reading easier

Subtitles effectively break up blocks of content

Step 4: Write blog post titles with keywords

Write blog post titles with keywords to attract readers and search engines. The more specific a title the more likely to attract readers who want to know about that specific subject. Which title is better?

Using Twitter

Using Twitter to Launch a New Business

Step 5: Be careful of your use of “big” words

I am not recommending that you write simple sentences. I am recommending that there is no need to use, for example, the word “multimodal” in a sentence when you can use a word or description that can be more easily understood.

Keep in mind that you want people to read your posts. If they are suddenly distracted by not understanding a word, they can easily click away to another site (probably a site where they can more easily understand what’s being said).

Step 6: Always provide value in your blog posts

I often recommend to clients that they lose their first paragraphs. You know the first paragraphs I mean. The ones in which the bloggers explain why they are writing on this topic, what they had for lunch while writing the post, etc.

The first paragraph of the blog post should communicate what the post is about (in conjunction with the blog post headline). The paragraphs following the first paragraph should provide the information connected to the topic.

A few paragraphs into your blog post you can add personal comments. In this way readers have already gotten a large dose of value and are probably now interested in knowing a little more about you or what you think of the topic you’re writing about.

In conclusion, run spellcheck and then proofread your post for spellcheck errors (right for write, etc.). If you have a hard time spotting these errors, read your post aloud. This will usually make it easier to pick up on errors.

In conclusion, run spellcheck and then proofread your post for spellcheck errors (right for write, etc.). If you have a hard time spotting these errors, read your post aloud. This will usually make it easier to pick up on errors.

Oh, yes, one more important recommendation

Keep it short. You’re not writing an ebook – you’re writing a blog post.


Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is co-founder of the social media marketing company www.MillerMosaicLLC.com, where she writes a blog as well as blogging on several other sites. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – download the report now from www.millermosaicpowerof3.com.

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Blogging Tricks Will Only Bring You Part of the Way http://performancing.com/blogging-tricks-will-only-bring-you-part-of-the-way/ http://performancing.com/blogging-tricks-will-only-bring-you-part-of-the-way/#comments Wed, 19 Aug 2009 23:29:53 +0000 http://performancing.com/?p=7179 Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed. The first was that they had probably read some […]

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Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed.

The first was that they had probably read some blogs that told them to do various things to increase their SEO, things like bolding keywords, stuffing meta tags with keywords, and changing out H2 tags for H1 tags all in the hopes of beating their competitors.

The second was that they were focused on various tricks relating to creating landing pages, buying links, and other marketing methods.

All of the information this person passed by me was older information, most of which was nearly useless today as well as short sighted, with possible results that would end in disaster.

Imagine if you will, owning a blog for years, slowly building it up, trying to get to the next level in traffic, revenue and whatnot, hiring an “SEO expert” and having that person create, via tricks, some serious traffic.

You pay the person, thinking they’ve done a great job, and three months down the road, your site starts dropping in rankings, traffic dries up, and various other things happen that puts your site lower than it was before the “SEO expert” came along.

This is a far too common occurrence in blogging. Even the bloggers managing their sites make mistakes in SEO, marketing and social media in hopes of creating a hugely successful, viral, high positioned page that they can leverage in terms of making huge amounts of money or popularity that they can leverage in other ways.

People have to stop and realize that blogging tricks will only get you part of the way to your goals, and if done incorrectly they can actually cause huge setbacks.

Too much optimization, too overt in your self-promotion, and you’ll end up wishing you could undo your hard work.

The best advice I can give someone looking to do better with their blog would be to research as much as you can before you act in any way to effect your blog in any important way.

Don’t just leap into action after reading one person’s experience, and always check the age of the information because all the search engines are working hard at providing the best natural, gaming free search results.

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