Try Tweeting Less Links

Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to […]

grumpy cat viral content

How to Implement Internet Memes into Your Social Strategy

Images and videos that are popular online, such as infographics, grumpy cat, “Charlie Bit My Finger” and others are a great way to stay up-to-date with what the internet is talking about, while also creating a chance for your existing social media profile community to interact with you and each other. However, the first step […]

stay connected via social media while out of the office

How to Stay Connected With Customers Via Social Media While Out of the Office

In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online stays constant. However, there are […]

How to Combine Real-World and Social Media Marketing

Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a more involved online community that […]

The Secret to Creating Shareworthy Content

I often refer to the term I use to describe amazing content that people want to share online as shareworthy, and today, I’d like to dive a bit deeper into the concept of creating shareworthy content, so your blog and online reputation can benefit from the compounding effect of blogging, attract more visitors, and grow […]

5 Ways to Drive a Buzz about Your Events Using Social Media

Whether you’re a blogger, business owner, or individual with an event to promote, you can spread the word and drive an online buzz about it using the free tools of the social Web. Some tools integrate directly into popular social networking sites like Facebook and LinkedIn while others not only let you promote your event […]

How to Encourage People to Read Your Blog Posts

Image by The New Fine Arts Lab via Flickr This is a guest post by Phyllis Zimbler Miller,s co-founder of the social media marketing company www.MillerMosaicLLC.com, where she also writes a blog. All bloggers share one main goal – having as many people as possible read the blog posts. Leaving aside search engine optimization, links […]

Blogging Tricks Will Only Bring You Part of the Way

Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed. The first was that they had probably read some […]