The crawlers are programs that check the pages for keywords. Well, this is only a general consideration, as the program is more complex than it sounds. It has to check millions of pages at 24 hours, but the majority of pages are visited even often. Google keeps the principles of crawlers secret, and this is […]
Every new update from Google bring the bad news to thousands of internet marketers. One of my internet marketing passion was searching for the exact domain name with good search volume, rank it by doing some SEOs & then make money by placing AdSense ads on this. I was having more than 20 exact match […]
What is Pinterest? It is a fastest growing social networking among recruiters. They say about it “Think social”. It has almost 12 million unique visitors recorded in January 2012. E-recruiting is done on this social website. It is the third most popular website currently. Every company wants to have a head start in hiring the […]
When Google first launched panda in 2011, its main aim was to degrade the many websites that have been rated with poor user experience. The launch saw a significant impact of the search results of 11.8% of the sites in Google’s index. In July 24th 2012, Google announced that they pushed out the Panda 3.9 […]
Fun fact: YouTube is the second largest search engine. For some reason, this absolutely blew my mind. The more I contemplated this very fun fact, the more I realized that it does make sense. People search for music videos and funny videos on YouTube all the time, and I know that I use YouTube far […]
Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites. Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which this metric can be exploited. […]
The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you? These questions help you to build up a picture of those who are likely to buy your […]
Most jobs in the majority of industries require a specific skill set. Actors need to be able to act, while particle physicists require a scientific, analytical mind. Brick layers need to be able to work outdoors, but also think logically and artists must, for the most part, be able to draw. But what about a […]
Are two blogs and/or websites better than one?
Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
Reasons to Split a Site Into Microsites
1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.
2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.
3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.
Risks and Dangers
There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision.
Although many of us are blogging for the long-term in very specific niches, there exists many more dynamic opportunities to achieve blogging success as well as various styles that can be adopted. Over the years I have learned that there are some of us who have not really mastered the quality of patience and do […]