5 Tricks To Help You Optimize Your Video for YouTube
Fun fact: YouTube is the second largest search engine. For some reason, this absolutely blew my mind. The more I contemplated this very fun fact, the more I realized that it does make sense. People search for music videos and funny videos on YouTube all the time, and I know Read more…
Buy Links for SEO or not
Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites. Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which Read more…
Have You Selected The Right SEO Keywords?
The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you? These questions help you to build up a picture of those who Read more…
The Skill Set of a Search Engine Optimisation Specialist
Most jobs in the majority of industries require a specific skill set. Actors need to be able to act, while particle physicists require a scientific, analytical mind. Brick layers need to be able to work outdoors, but also think logically and artists must, for the most part, be able to Read more…
The Benefits of Splitting Off Into Microsites
Are two blogs and/or websites better than one?
Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
Reasons to Split a Site Into Microsites
1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.
2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.
3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.
Risks and Dangers
There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision. Read more…
Creative Techniques To Help You Profit From Seasonal Blogging
Although many of us are blogging for the long-term in very specific niches, there exists many more dynamic opportunities to achieve blogging success as well as various styles that can be adopted. Over the years I have learned that there are some of us who have not really mastered the Read more…
How the Compounding Effect of Blogging Gives Your Blog a Huge Boost
The compounding effect of blogging is a topic I often discuss in my books, to my clients, and at speaking engagements, but in order to understand the compounding effect of blogging, you have to understand the importance of search engines in sending visitors to your blog. Consider this… Where do Read more…
Performancing Blogosphere Roundup – May 26, 2010
If you’re a blogger on the go, you might know that WordPress is available for a number of mobile devices including iPhone, iPad and BlackBerry. SplashPress Media’s Darnell Clayton discusses the Blackberry edition at Blog Herald. I’ll be covering the iPhone and iPad versions in the future. (The simple summary Read more…
5 Ways to Make Your Blog Timeless
Blogging is immediate, particularly for niches that rely on breaking news realtime. Thus it’s easy to forget that readers will visit your blog and read posts months, years, and even decades after they were written. Here are five ways to keep visitors engaged with your content, and prevent them from Read more…
Blogging Tricks Will Only Bring You Part of the Way
Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed. The first was that Read more…
