How to Turn Your Employees Into Powerful Brand Advocates

How to Turn Your Employees Into Powerful Brand Advocates
Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their […] Read more…

Five mistakes PR execs make when engaging bloggers and how to solve them

It’s great to hear from PR companies: they can help bloggers to keep on top of product launches, new services and interview opportunities. But what happens when it goes wrong? Read more…