Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their noses.
It’s great to hear from PR companies: they can help bloggers to keep on top of product launches, new services and interview opportunities. But what happens when it goes wrong?