What NOT to Do on LinkedIn

LinkedIn is a great place to connect with potential clients, customers, and people you worked with before and in the present. Many LinkedIn users are not using this popular social network ¬†properly, thus making it difficult for them to be successful. It is important to follow these basic guidelines to understand how to make the […]

Do Social Media Really Anchor Your Marketing Campaign?

The strategy of positioning a website in social networks must be coherent and in concordance with the general business strategy of the company, and the efforts to position the website online need real and reachable objectives. We always say that the positioning strategy is the one that must guide the webmaster in choosing his social […]

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Four Ways to Make Your Company Stand Out on LinkedIn

There are several social media sites that companies need to keep updated, in order to have a good all-around social media presence. This can get overwhelming if not scheduled or delegated correctly, but fortunately, planning ahead of doing a lot of work proactively when profiles are created can make the process much easier. One profile […]

How Social Media Involvement Can Help Your Company’s SEO Efforts

Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]

The Best Free iPhone Applications for Social Media Marketing

More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence. There are several social media marketing applications available for the iPhone for free that can allow a social media marketing consultant or professional to stay […]