How To Track The ‘Real’ Bounce Rate On Your Website

Bounce rate is a very important metric that we like to keep an eye on to see if our content is what the visitor is looking for and if it’s keeping them engaged or not. But did you know that the bounce rate score you see in Google Analytics can often be horribly skewed and […]

Identifying Traffic Drop Causes

It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used to be so finding the […]

How To Filter Out C Language or ‘Bot’ Traffic From Google Analytics

You may log into your Google Analytics account one day and see a huge surge in traffic, you will of course think this is fantastic ¬†and dive into the traffic acquisition area to see where this traffic is coming from. You will then see that most of this traffic is direct and on close inspection […]

web analytics

How Can Web Analytics Help You?

Every successful endeavor follows a certain progression. It all begins when the idea is born. As the idea takes root, details and roadmaps follow. At a certain point, when the idea is converted into something tangible, feedback and evaluation always comes into play. That is, if you want to make sure that your undertaking achieves […]

How to Utilize Google Analytics for Social Media

How to Utilize Google Analytics for Social Media

The recent updates to Google Analytics has made it possible for SEO professionals and webmasters to evaluate their social media presence and how it translates into actual user traffic and activity. Google Analytic’s new upgraded platform offers an exclusive social media section that wasn’t available in previous versions. The social media section is a customized […]