Branding Your Business or Blog with an Avatar

Unless you have been hiding under your bed for the last few years, you know social media is the new norm. It’s how you meet people, communicate ideas, express your thoughts, interview for a job, grow business and just have fun. The days of a big smile and a firm handshake are no longer by any means a form of introducing one’s self. Your avatar is your first impression as you meet and interact with others on blogs, social networks, and in other online communities.

5 Tools to Preform A SEO Audit For Your Website

Being fairly new to SEO but learning quickly, I wanted to find some tools that would be good in helping me become better at it, but also easy to use yet had some value. I came across 5 great ones that I am finding really helpful in my daily work.

Open Site Explorer

I have to say I learned some pretty impressive stuff here. They say more is better, and although Linkscape is pretty impressive with its 3000 link report OSE will give 10,000 links in a flash, albeit you have to be a member first though to enjoy this perk. One thing I can’t stand is wasting time, so if all my hard work in link building is going nowhere then I want to know now and it looks like this is the site to tell me.

Best Tools for Brainstorming Content Ideas

This is a guest blog by Loren Baker, the SVP of Online PR at BlueGlass Interactive, a full service online marketing agency, and is a professional blogger & creator of Search Engine Journal, an AdAge Top 10 ranked marketing blog.

One of the most important things you will do as a blogger is create content. The more content you have, the more opportunities you have to be seen by the search engines and by your readers. That will give you a base flow of traffic. The more base traffic you have, the more likely it is that you will get links to your site. The more links you have, the better you will rank on the search engines. Starting and maintaining this continuous cycle is one of the most effective ways that you can improve your site’s success. Whether you are an established blogger, or planning a new blog, generating ideas for that content can be pretty difficult, however. There are some great free tools that will help you come up with things to say.

The Benefits of Splitting Off Into Microsites

Are two blogs and/or websites better than one?

Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.

Reasons to Split a Site Into Microsites

1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.

2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.

3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.

Risks and Dangers

There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision.

5 Easy Ways to Give Your Blog an Overhaul

It’s summer where I live, and summer is a great time to give your blog an overhaul.  That doesn’t mean you need to invest hundreds of dollars or more on a new design, but it doesn’t mean you need to invest hours upon hours either. There are a number of things you can do that […]

WordPress Plugins to Reduce Load-time

As our blogs grow and get more traffic, more “fun” things tend to get added on. We add a sidebar image here, a tracking script there, Adsense on top and below, etc. All these things eventually start becoming too much, and slows down your blog- especially when we start forgetting to delete old and outdated plugins as time goes on.

I don’t have to tell you this, but a slow loading blog makes for a poor user experience – and you do not want to lose those visitors you worked so hard for. Keep in mind that visitors subjected to poor site performance rarely complain – they just leave and don’t come back. Nobody is going to take the trouble to find your contact form and say, “hey buddy- your site is loading slow. I will be back here in 1 week to check to see if it’s fixed.”

How Gravity Forms Can Rock Your WordPress Blog

I’m in love with a WordPress plugin. Let me stop right now and tell you that I’m not a WordPress plugin floozy. I don’t dive in and try every WordPress plugin I hear about, and I definitely don’t jump on the bandwagon and pay for WordPress plugins. Nope. I’m usually late to the WordPress plugin […]

How to Help Your Guest Authors in Their SEO Efforts

The blog SEO is nothing to go mad about: essentially there are just a few tweaks needed to make sure the blog post is search-friendly enough to go live. A couple of weeks ago I shared a blog post SEO checklist – it only has 5 points in it – but if you frequently feature […]

Stake Your Claim on Your Blog Niche

It seems like everyone is trying to find their niche on the social web, particularly when it comes to blogging.  In simplest terms, a niche is a very specific area of focus, and a niche blog is one that is tightly focused on one specific subject. The web has become a very cluttered place, and […]

The Most Important & Effective Strategy When Business Blogging

Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in […]