facebook insights

How to Utilize Facebook Insights

Facebook released an analytics dashboard for Facebook Pages, called Facebook Insights,  a few years ago. Since then, it has gotten more robust and able to show administrators several different types of data. While it is great that Facebook is so thorough, the multiple-column spreadsheet can be a little overwhelming. (It is  also impressive to show […]

Facebook event marketing balloons

How to Promote Events via Facebook

Facebook can be a great place to promote upcoming events, whether they are sales, concerts, meetings, conferences, or other meetings. They can receive a lot of exposure quickly, especially because events are easy to share on users’ Facebook profiles, and they can also RSVP and invite their friends. Beyond creating an event on a business […]

Do You Tie in Your Blog With Your Social Media?

Many businesses may wonder why their Facebook or Twitter profiles don’t seem to be growing like they should. At first, they may seek to blame the employee or consultant that is responsible for updating and maintaining the profiles. However, before putting blame on the social media content provider, it may be time to look at […]

The Contracts You Sign to Run a Site

Though running a website might seem like a solitary endeavor at times, the truth is that pretty much nobody does it alone. You’re dependent on other companies to provide you the services you need to get your site online and keep it going. However, those services are never truly free. Even if you don’t pay […]

Social media advertising spotlight

The Benefits and Downfalls of Using Social Media Advertising

Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows businesses and organizations to reach customers in a way they might not be able to otherwise. For instance, a user […]

How to Use Plugins to Increase Social Media Engagement

  Plugins can be an easy way to increase Twitter Followers and likes on Facebook. They are fairly easy to add for webmasters or developers onto the backend coding of the site and usually begin working immediately. Additionally, plugins are available straight from the social media sites themselves, thus making them more likely to work […]

How Social Media Involvement Can Help Your Company’s SEO Efforts

Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]

The Best Free iPhone Applications for Social Media Marketing

More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence. There are several social media marketing applications available for the iPhone for free that can allow a social media marketing consultant or professional to stay […]

How to Create Search Engine Optimized Facebook and Twitter Profiles

Search engines are able to crawl Twitter biography fields and the basic information of most Facebook Pages, so it is important to make sure all these fields are completely filled out in order to be better found by current and potential customers. Additionally, once these are set up, they must also be maintained  to address […]

Does Your Business Need a Blog?

There’s a growing segment of bloggers who fall into the “business” category, who blog for the purpose of promoting a business, and you might be or become one of them. Businesses are realizing the value of blogging, especially if they’re hoping to establish an online presence. Does your business need a blog? The short answer […]