Improving Your Facebook Organic Reach in 2015

Improving Your Facebook Organic Reach in 2015
For those of you who have been involved in social media and online publishing for sometime you will no doubt remember the ‘good old days’ on Facebook when all you needed to do was post quality, relevant content on a regular basis to your Facebook business page and a large […] Read more…

How to Utilize the Personalization Features of Facebook

facebook marketing
Facebook is becoming more intuitive and taking strides to give Facebook page administrators more creative control over their pages. There are several new features that make it possible to have a somewhat cohesive theme throughout the page as a whole. Cover Photo Many Facebook users are taking their time when […] Read more…

How On Page SEO Helps to Develop a Crawler Friendly Website

How On Page SEO Helps to Develop a Crawler Friendly Website
The crawlers are programs that check the pages for keywords. Well, this is only a general consideration, as the program is more complex than it sounds. It has to check millions of pages at 24 hours, but the majority of pages are visited even often. Google keeps the principles of […] Read more…

Do Social Media Really Anchor Your Marketing Campaign?

Do Social Media Really Anchor Your Marketing Campaign?
The strategy of positioning a website in social networks must be coherent and in concordance with the general business strategy of the company, and the efforts to position the website online need real and reachable objectives. We always say that the positioning strategy is the one that must guide the […] Read more…

Negative Effects of Social Networking Sites for Students

The popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. These social networking sites such as Twitter and Facebook have become a raging craze […] Read more…

What Are the Benefits of Scheduling Your Social Media?

scheduling social media posts
There are many services available today that allow social media marketing managers to schedule tweets, Facebook posts, and more. Some of the free and paid services available include Buffer, Sendible, TweetDeck, and Hootsuite. Many of these services also have mobile apps that allow for monitoring, publishing, and maintenance while on […] Read more…

Offering Free Resources via Social Media to Increase Engagement

Offering Free Resources via Social Media to Increase Engagement
If you are a business that is looking for ways to get more Facebook or Twitter followers, providing free resources that are relevant to those in your industry or are of interest to your target audience can be a great way to continue to grow your online communities while also […] Read more…

How to Stay Connected With Customers Via Social Media While Out of the Office

stay connected via social media while out of the office
In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online […] Read more…

How to Combine Real-World and Social Media Marketing

How to Combine Real-World and Social Media Marketing
Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a […] Read more…

How to Be Compliant with Facebook and Twitter Promotions

Contests of Facebook and Twitter
The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into consideration, including legalities and the established guidelines that Twitter and Facebook have established for promotions held on their […] Read more…