20 Easy Ways to Promote Your Blog Across the Social Web

One of the key points I explain in my book, 30-Minute Social Media Marketing, is that for a business to succeed in building a brand and growing, it needs to surround consumers with branded online experiences, so those consumers can self-select how they want to engage with the brand.  The same theory holds true for […]

Give Your Blog a Marketing Boost with Press Releases

The press release doesn’t get the credit it deserves in the 21st century.  For longer than most of us have been alive, press releases have been a useful marketing and publicity tool that businesses, non-profit organizations, schools, and more use to tell the world about the great things they’re doing.  While press releases might not […]

Blogging Strategically Not Tactically And 5 Steps to Do It

If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your field, or making money, then you need to start thinking strategically and not tactically or those goals will always remain just out of reach. There is a reason why companies create marketing plans […]

Will the New Digg 4.0 Bring Back Bloggers?

Digg used to be one of the foremost ways to promote Web content, though after a series of changes in algorithm, many users who were bloggers, publishers, or SEOs fled. While it may not be used as much for content promotion as in the past, at least amongst my blogging and Web publishing colleagues, it […]