Comments on: Split Testing Adsense http://performancing.com/split_testing_adsense/ Invest In Performance Wed, 16 May 2012 15:37:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: galide http://performancing.com/split_testing_adsense/comment-page-1/#comment-22997 galide Mon, 27 Feb 2006 05:16:31 +0000 http://performancing.com/?p=3342#comment-22997 Nice article - I would argue that the approach is not really clean though: 1) very hard to maintain (no separation between code and content). 2) you actually need to keep consistency, and not display random output to the same visitor. We have implemented a A/B to our CMS platform, and this is how we operate: 1) Simple A/B testing - it is achieved by rotating CSS style sheets 2) More advanced A/B testing - CSS rotation is replaced with XSLT rotation (more flexible in terms of layout changes, and you can change the actual content as well). I have made available a <a href="http://galide.jazar.co.uk/2006/02/pages.html">simple A/B testing php script</a> available to illustrate the CSS rotation concept on my blog. Let me know what you think. emmanuel Nice article – I would argue that the approach is not really clean though:
1) very hard to maintain (no separation between code and content).
2) you actually need to keep consistency, and not display random output to the same visitor.

We have implemented a A/B to our CMS platform, and this is how we operate:
1) Simple A/B testing – it is achieved by rotating CSS style sheets
2) More advanced A/B testing – CSS rotation is replaced with XSLT rotation (more flexible in terms of layout changes, and you can change the actual content as well).

I have made available a simple A/B testing php script available to illustrate the CSS rotation concept on my blog. Let me know what you think.

emmanuel

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