I just received the Search Engine Facts newsletter in my mail which comes with a very nice guest article from Stoney deGeyter (Pole Position Marketing). I have no idea what polepositionmarketing.com is good for but the guest article is a nice call for ongoing action in the link love section of SEO.
Reciprocal links are (still) not dead
Reciprocal links are not dead. Weren’t dead before. Aren’t dead now. I know it and you know it. But for just a second let’s pretend otherwise.
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that so-and-so-big-name-in-the-SEO-industry told them that reciprocal links were dead. I’ve said this before and I’ll say it here again.
There is nothing wrong with reciprocal links. It’s all about how you use/implement them that matters. No, reciprocal links are not dead and now I have the proof.
Last year I decided to run my own test so I could refute what I already knew to be true. Yeah, I know who cares about reciprocal links now, right? (…)
Source / Read the rest of the article here: Reciprocal links are (still) not dead
Just read the whole thing and go on to link back to people you like and make sure that the linked sites offer quality to your readers.
My good old three golden rules
Basically the onpage SEO is what it always was:
- See every single permalink article in a blog as ONE single website which has to build up link love and reputation for a very narrow subject. My tip: Use internal keyword linking if you don’t do it yet. Every single keyword will result in an internal keyword search result page (with excerpts!) pointing back to the main article.
- Don’t have too many links on every page (the typical sidebar) linking everywhere. Make your internal links for the article (keywords, categories) show up first followed by the article body containing valuable external links.
- Show link love and receive link love but make sure that the landing page content fits to the ONE single page or article.
Side Kicks (building external links)
And I still love my article 10 Tips for More Blog Traffic which is one of the best ways to create external backlinks with a high authority yourself.
The important comment backlink
Never forget when commenting on another blog that it is always worth the extra seconds to post a fitting backlink and not only a link to your homepage!