Dee recently told us about using SEO Digger to identify strategic SERPS to work on. So I'm going to try his method out in this post.
The domain I'm using his method on is http://www.nursingprograms.com/ (not my own site, but a friends) who asked for some suggestions.
Running that site through SEO Digger, I see the following useful information:
It ranks 6th for the high-volume search term "top nursing schools"
It ranks 6th for another high volume search term "lpn salary"
Now, Dee recommends bringing 2nd page SERPS to the front page. I'm going to take a slightly different strategy here and recommend that because of the volume that these search terms bring, that they be pushed up into the top 3 spots in the SERPS.
There's one additional SERP not in the top 10 that I'd focus hard on and that is "lpn schools" because of its high volume potential. In fact, I'd recommend some major article development around this term.
After that, I'd probably choose the following phrases to focus on:
nursing preparation review test
colorado nursing schools
illinois nursing schools
florida nursing school
nclex pn
ged practice
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