Many--if not most--bloggers receive most of their advertising revenue from Google Adsense. The reason is simple: despite the program's annoying tendencies towards secrecy (Smart Pricing), Adsense pays out far better than alternatives (usually). But there was one slight problem--we were all dependant on one entity for monetization. Umm, *eek!*

Which is why so many of us jumped for joy when Yahoo! finally announced YPN, their Adsense alternative. The program has been in BETA for a while, and I've tested it out on my own blogs. I've got to say, YPN is nowhere near to rivalling Adsense, and I'll tell you why in one word:

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