Advertisers and publishers are always looking for ways to improve targeting accuracy. You know yourself when your ads closely match your audience your click through rate goes up, you are happy because you are getting lots of lovely cheques and your advertisers are happy because they get results. You might have read that Yahoo! are testing behavioural targeting, this has got to mean Google are too - could this be just the news we needed to hear?

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Yahoo! will be (or possibly have) launching Search ads for RSS today. It's available to all YPN beta users and will presumably work much the same way Adsense for RSS does (paul blogged about Adsense for RSS earlier today). Unfortunately, due the fact that I live in Denmark, I can't get on the damn beta, so if anyone out there want's to fill in a few gaps for Performancing, please do!