I’ve posted about Manolo’s Shoe Blog before as an A-plus example of product blogging. Since The Manolo’s rise to fame, I have noticed a lot more product blogs popping up, especially in the fashion sector. Well today’s specimen for Monetization Makeover is none other than Devilish Heels. From the title, I like this blog already. Read the rest of this entry
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Monetization Makeover: Devilish Heels
HOWTO: Launch a New Blog The Easy Way
Performancing launched with a splash, we got noticed early and in a big way. We used every trick in the book including buying ads. You don't necessarily need to get big fast though, there are some advantages to "small and quiet" versus "big and loud". Read the rest of this entry
HOW TO: Create Intelligent Blog Ads Part 2
In my Previous post I provided some ideas for how with a bit of PHP programming magic you can add some oomf to your ads. I got a bit of feedback that people would like more ideas, so here I am with a part 2! Read the rest of this entry
John Battelle Talks to Performancing about FM Publishing
Over the holidays I had a chance to talk to John Battelle of FM Publishing, a new but much discussed blog ad network that's currently in beta. FM has a whole bunch of high profile bloggers working with it already, and from what I can see it looks near to making a formal debut, so it was good to get some answers from the man himself.
In this interview, John talks about FM, blog advertising in general, and the integrity of FM bloggers. Enjoy! Read the rest of this entry
Planning Your Blogging Year Ahead
This time of year is perfect for looking back and looking forwards. Most blogs have a bit of a lull around about now due to your audience being overstuffed with rich stodgy foods and over indulging in festive spirit. Take advantage and get ahead. Read the rest of this entry
Rob Howard on blogging, leaving Microsoft, AJAX, VCs, Open Source
After reviewing Telligents Community Server software I thought it would be good to get Telligents boss and ex-Microsoftie, Rob Howard to share his unique perspective on the blog software industry. Read the rest of this entry
Ad Preview Tool for Adsense, YPN, Chitika Released
Digital Inspiration have launched a new tool to preview ads for YPN, Adsense and Chitika ads, "All-In-One Preview". You can run it on both IE and Firefox to see which contextual ads are likely to fit your post best. Looks neat, but I'm not sure i'd go to that much trouble... Read the rest of this entry
Buying Blogs: The Blog Buying Checklist
Today I bought a Poker blog from SitePoint. Blog auctions are becoming more and more common, and they can be a great way to get a head start on turning a profit. But there’s a lot of snake oil out there.
So I thought for today’s post I could walk you through 1) why I bought this blog, 2) what I watch out for (both good and bad), and 3) how I value a blog -- all with real world examples. What more can you ask? Read the rest of this entry
HOW TO: Create Intelligent Blog Ads
If you want to squeeze every last drop of revenue potential out of your blog without annoying your loyal visitors then you need to be a bit clever about the way you display advertising. I'm going to show you some simple PHP template code you can use to add some ad' logic to your template. Read the rest of this entry
BlogCommerce HOW TO: Adding Ecommerce To Your Blog
So you want to sell products directly from your blog? We have already decided it could be a great idea for creating revenue, let's take a look at how exactly we add ecommerce capability to your blog. Read the rest of this entry
Blogs + Flash - Nice Idea, Bad Results
There are a lot of Flash Designers in the world today, and it is a certainty that some of them have blogs, and although pages containing Flash might look fantastic, does it really help a blog or hinder it? Read the rest of this entry
Monetization Makeover: Tom Keating’s VoIP Blog
Welcome to the second edition of Monetization Makeover. In this series, I review the monetization of different blogs, in terms of both strategy and ad placement, and make suggestions for improving profits.
Today’s lucky blog: Tom Keating’s VoIP and Gadget Blog. Optimized correctly, a blog like this can make bank. Read the rest of this entry
As Marketers Resist Blogs, Will MSNBC Lead the Way?
There's a couple of nicely conflicting stories out there about large marketers resisting, or embracing blogs this week. Firstly, MSNBC bought space on over 800 blogs via BlogAds, which incidentally, is the largest ever Blogads buy.
Secondly, MediaPost are running a story on big marketers continued resistence to blogs. Read the rest of this entry
BlogCommerce
Have you ever considered selling products directly from your blog? Lots of the discussion here is about making some cash through advertising or affiliate type stuff but surely the big money is in having the whole revenue pie rather than the click crumbs that fall from Google's table? Read the rest of this entry
Video Ads on Your Blog?
Video ads, or rich media ads have been a bone of contention among conventional web publishers for years, but as broadband penetration continues to improve, and browser/pc capability follows, it was only ever a matter of time before someone tried to jump onto the blog bandwagon with video ads. Read the rest of this entry










