Perfcast Episode 22 – All About Advertising/Monetization

In episode 22, we gave a very broad overview of monetization/advertising as it pertains to blogging. Continuing with the series “All About Advertising/Monetization” David and I cover a lot of ground as it relates to monetizing the actual blog. I have to admit that after producing this episode, I’ve realized that the scope of this topic is huge!

Basic Overview Of Advertising
General Terms (PPC, CPM, REFERRAL, ETC)
Figuring Out Advertising Rates

When Should You Display Advertising
At Launch/After Launch
Should everyone see advertising or limit it to certain types of people

Monetization Methods
Affiliate Advertising
Pay Per Click
CPM
Display Advertising
Sponsorships (“this post was brought to you by”, “this contest was brought to you by”)
Popups and Interstitial

Advertising Based Tools/Services
Perfads
OIO Publisher
OpenX

What it comes down to
Lots of Quality Traffic (from either advertising or search engines)
Leveraging 1% (If you are ranking for a keyword and get 1% of the total searches, and 1% convert through advertising, what is your estimated income?)

LINKS MENTIONED ON THE SHOW
101 Ways To Monetize Your Blog Without Irritating Your Users
The Pitfall Of Tagging Posts
SitePoint.com Has An Opening

LISTENER FEEDBACK – You can give us your feedback by shooting us an email at, perfcast@gmail.com or leave a comment on this blog post.

LENGTH OF EPISODE – 1 Hour 7 Minutes

NEXT EPISODE – February 5th, 2009 at 7 P.M. EST

ITUNES – Click here to subscribe to the show via iTunes

DOWNLOAD THE SHOW: PerfcastEpisode22.mp3

LISTEN TO EPISODE 22 OF PERFCAST: