One mistake I routinely see with bloggers is stretching themselves to thin when it comes to social media marketing. They hear about the benefits of social media so they join 10 social media sites and start marketing on each of the sites. After the initial excitement wears off, they find themselves stressed out trying to keep up with each site. And they’re disappointed because they’re not getting the results they expected.
The reason the above strategy doesn’t work very well is because social media promotion requires time, patience, and focus. It’s hard to devote the necessary time and focus when you’re juggling a lot of sites. Remember the old saying, “More is not always better.”
Social media is like the real life social environment. What does it take to influence a group of people in real life? It takes time and focus on those people to earn their trust. You need to add value to their lives for an extended period of time.
Consider the people that you trust offline. Chances are they are people you have know for a while.
Time, Focus, and Adding a Lot of Value
Focus on just one or two sites and really make an impact on that site. Add so much value to that site that over time you become known as the expert in your field. This means not only promoting your best stuff but also pointing to content from other sites. By doing this, you show that you are well read. Also, you demonstrate that you are not a spammer only looking to promote your content.
It takes time to really understand a social media site. Each site has its own culture. You want to understand that culture so you can fit in well with the community and earn a positive reputation.
One of the best ways to build your reputation is networking with the influential members of a community. Again, it will take time and focus to get them on your side and trust you as a valuable member in the community.
Less Stress and More Success
Marketing can be stressful because you don’t know if your plans are going to work. And the stress only increases, if you keep up with too many sites. Reduce your stress by focusing on a few sites. With less stress, you can focus better, which gives you a better mindset to add value to a site.
Plus, you can now be a regular of the few sites you choose instead of the irregularity that comes from picking too many sites.
Marketing on a few sites will lead to more success, which will keep you from getting discouraged. The success will motivate you to continue on with your marketing.
For example, let’s say you want to promote on Digg, StumbleUpon, Mixx, Twitter, and a popular forum in your niche. Think about all the work it will take to become an influential voice on all of these sites. The task is very daunting especially if you want to continue posting regularly on your blog and you have a full time job and a family to take care of. However, if you pick just one or two of the sites, your social media marketing will be a lot more manageable.
Take a long term view and don’t rush social media marketing. It’s like building a friendship offline. It takes time but the rewards are worth it. Once you’ve built that reputation, you can leverage it increase your traffic and income.
A year ago, I was using too many social media sites and not getting anywhere. I scrapped all the sites except Twitter and a popular forum. My stress level went down and my blog started picking up. My subscribers have steadily gone up since that point instead of staying stagnant and I’ve developed good relationships with a couple of people. In addition, I’m having more fun.
Performancing offers social media marketing services to jump start your blog.