Over at College Startup I wrote a blog post entitled "How Would You Market 'Crazy Donkey FlipFlops' " - weird title, I know, but the point was to show how the real key to marketing is to get others to sell the product for you.
I'm a big believer in this principle. At the end of the day, you need to make people feel like they want a product. And the best way to get them to feel this way is to have someone they trust tell them they need it.
So, if I were to tell you to go buy some Crazy Donkey FlipFlops, would you?
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