But, surely not all of the blogs will have this kind of success.

For some, it maybe having an increase in referral traffic of which because they are referred by others who they trust, already possess a positive feeling about them.

Selling value works, but balancing with the right expectation helps achieve the goal easier.

This is why as Raj blog in another post, packaging becomes important. Afterall, any blog consultant or service provider should not promise what they could not deliver. Being realistic about what to deliver is critical.

But, the problem is, how we should lower clients’ expectations without being seen as incapable.

You’d think it might occur to them that a community like thi s wouldn’t have any trouble smelling a rat, but no, we’re obviously clueless morons, and billy no links there is a genius.

pillock…

These days, it’s easy to click through and see that you cut and pasted your comment directly from a recent post (you even missed the same typo twice). I know it’s a pain, but why not just speak to us like you’re a real person?

Your site is filled with strong copy, but you’re talking *at* people. You’re an old school copywriter who doesn’t get that things are moving towards “real” conversations.

It’s simple to check Technorati and confirm that just about no one links to you, and yet you’ve been holding yourself out as a “business blogging expert” at that URL all year so far. Certainly an *expert* would be doing better than that after 7.5 months?

It’s also easy to see that you have no community — the only comments at your place are your own trackbacks.

So, who’s telling whom about “lies,” JPM?

You’re pretending to be something you’re not, and you don’t even seem to realize how easy it is to detect and call you out on it. You may fool a few “real business owners” at first, but just remember — the rest of us are still out here.

Try demonstrating that you understand blogging with your own blog (you know, so we can all see your results in real time) before you start trying to sell people your “expertise” products.

Maybe it’s because my partner and I are business owners, or because we exclusively work with business owners every day, and have the focus of bogging for business (not for readers) — but the points Nick Carr makes seem obvious when viewed with a capitalist eye.

Yet it’s the obvious that can often be the most dangerous. Lies can be lived for a long time before a person comes to the realization that they’ve bought into a lie.

From my vantage point, this is the problem with the blogosphere — bogging evangelists have bought into their own lies. And their still trying to pull others down into their time-sapping pit of lack and unfulfilled desires by laying out a host of unrealistic rules.

The business owners on our subscriber list and even many of our clients are incredibly confused with what advice they read from pro-bloggers and other bogging evangelists. That fact is what has made us decide to take the gloves off and reveal the lies scaring off business owners in a new multi-part article series [link removed].

(Would love to hear your comments and/or contributions on the thoughts put forth since you’re running a real business.)

The bottom line is (at least for business owners) is that bogging is a very powerful tool for marketing, but it’s only powerful when combined with a broader New Media focus and a complete click-and-mortar marketing strategy.

Aloha!

This makes interesting reading too, Donna Bogatin weighing in, and giving both mike arrington and jason calacanis a slap in the process…

Still, Carr’s on my RSS feed ever since I stumbled across his anti-corporate blogging post (rule #1: don’t do it). I’d largely forgotten it, but given our recent discussions here, I thought it might be good reading…