One of the misconceptions many bloggers have about SEO is the more links, the better. This statement is misleading because not all links are created equal. As I do SEO work for Performancing Services, I often come across sites with a low number of links doing well on the search engines. These sites outrank their competitors who have much more links than them. How is this possible?
This is possible because Google puts much more weight on the quality of links over the quantity.
Now much can said about determining the quality of any given link, but that’s for another post. For the purposes of simplicity, let’s just say a quality link is a link from a quality site. Therefore, a link from about.com is much more effective than a link from some obscure site that no one knows about.
This should be great news to you as a blogger, since you actually don’t need that many links to do well on the search results. Too many bloggers have been discouraged by the difficulty of link building. They build their first two or three links and it takes them much longer than they had estimated. They stop building links because they believe they don’t have the time to build a lot of links every month.
However, if they had realized that quality was the name of the game instead of quantity, they could’ve continued and just made sure they only targeted quality links. Acquiring two or three quality links a month can pay big dividends. Even one link per month puts you ahead of most of your competition.
On the other hand, other bloggers who went after low quality links have found that link building didn’t give them the rankings they wanted. But if they had realized that quality trumps quantity, they could’ve spent their resources in a more effective manner and improved their rankings.
One of our link building clients works in a very competitive but lucrative industry. They wanted us to target a couple of keywords. We analyzed their competition, or the top ten ranking sites for the keywords, and realized we had our work cut out for us. Most of the top ten sites had a lot more links than our client’s site. Also, the competing sites were much older, which adds to the difficulty of ranking since age is huge factor for Google. Our client’s site was only two years old while the other sites had many years on their belt.
With only a limited budget, we knew we had to make every link count. We devised a plan that had us building 10-15 links a month. In just four months, we’ve seen our client’s site break through to the top 10 of Google for three of their keywords. These rankings have brought a lot of profits to our client.
There is much more to say about building quality links, so I’ll turn it over to you. What questions do you have about link building?
Also, if you don’t have time to do link building, feel free to use our link building service.