Social media and guest blogging were meant to be together– they both can increase your exposure, allow you to meet new people, and make it easy to share your ideas with the world. Whether you are the blog needing guest posts or the blogger who has posts that you would like to publish, guest blogging can be more successful if social media is involved during the entire journey.
Setting Up Expectations
Before even getting actual guest posts, be sure to set up the expectations from either the writer or the website. Besides setting up the guidelines for the content of the post itself, it is also important to iron out how social media is going to be used. Will the writer or website promote your guest post? If so, on what accounts? How many shares are they going to post? Is there a special hashtag that is going to be used? It’s also important that both sides know each other’s Twitter and Facebook profile names so they can tag one another.
It benefits both the writer and website to promote any and all guest posts– the website gets more traffic and the writer gets more exposure for both him or herself and their business or website.
Building Up Your Social Audience
Building up your social audience should always be at the forefront of your mind when it comes to social media. If you have a big following across multiple social media platforms, this can be an added incentive and benefit to your perspective guest author or publisher of your content.
For instance, if you propose a guest post, you can mention that you also have 10,000 Twitter followers. This not only lets the website know that you can increase the exposure of their website by tweeting your guest post link, but it also shows that you are an established and knowledgeable person in your industry. Including other metrics, such as your Facebook likes, Pinterest followers, and website metrics (such as pageviews per month) can also be useful to websites that are considering you as a guest writer.
On the flip side, for websites that are looking for high quality guest writer, a large platform will bring better writers (and therefore, higher quality posts). The more traffic you get, the more credible you will look to potential writers who are looking for places to submit unique content.
Building a great social audience can make a difference, no matter which side you are on.
Find Your Opportunities
In addition to increasing your credibility, social media can also be used to find guest blogging opportunities. Putting a call out on Twitter for guest bloggers or asking fans on Facebook for places to submit content can be a great way to connect with others who need content or who are writing it.
It also helps to search by keyword or hashtag via social media– #guestblogging or #writeforus might be good places to start. Set up an alert for specific hashtags or phrases and have it send you an alert as soon it appears online.
Besides searching for hashtags and phrases, you should also regularly follow businesses and individuals that are in your industry. Some may follow you back, allowing you to connect. This type of digital networking can lead to genuine connections that can create all different kinds of content opportunities.
Working With the Writer
From a website perspective, you should treat writers with respect and admiration. These writers are wanting to give you content for free, and you should be appreciative. It is easy to do this if you expectations have been declared up front. Have a unique guest blogging page or section on your website that outlines:
- The types of post you are looking for
- The length of the post
- Whether or not the writer needs to include photos, attribution, links, etc.
- The type of bio allowed, including what type and the amount of links
It is also helpful to include topic suggestions, “ideal” post examples, and places to find royalty free stock photo content (photopin.com is amazing).
Working With the Website Owner
If you are a writer needing places to distribute your content, it is important to choose websites that fall into your industry or interests. For instance, don’t ask to guest blog on a website that sells jewelry if you work for a travel app start-up. While there are some creative ways that blogs and websites of all industries can work together, it’s usually best to stick to what you know (this also makes your posts easier to promote via social media).
When you are contacting the website owner about a guest post, be sure to:
- Pitch a topic for a post
- Ask any follow-up questions, such as photo sources or bio length
- Frequency opportunities
Website owners and writers can both greatly benefit from guest blogging. Even though it can be a time-costing endeavor, it is worth it to all parties involved, especially when social media is thrown into the mix.
To learn more about the guest blogging services that Performancing provides, please contact us.
Kelsey Jones runs her own social media and search marketing business, The Social Robot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at The Social Robot and on Twitter @wonderwall7.