How to Get Traffic by Blogging about Future Events in Your Niche

traffic-spike-from-future-event

Isn’t it great when you get a traffic spike? :)

The image above shows a spike I recently received. I credit the increase in traffic to blogging about an important future event in my niche.

In this post, I’ll tell you specifically what I did. Also, I’ll give examples from other niches to help you understand the principles behind my strategy. Finally, I’ll share a way to take the strategy to another level.

Defining an Event

First of all, let’s look at what constitutes an event. An event is anything on the calendar where you can expect many people in your industry to be a specific topic.

My blog is in the trading card game niche. Every 3-4 months we get a new product, which gets players excited and causes them to go online for information about the product.

Every product is associated with a tournament a week before the official release date of the product. Joining the tournament is the only way you can own the product before it’s actually released. As you can imagine, many people take advantage of this opportunity.

With a little bit of thought, you can define events in your niche. Here are two examples from other niches.

If you have a NFL betting blog, the first week of the NFL season is always a big event because gamblers are excited about trying to win money. Therefore, there will be a huge spike of traffic for keywords related to the this event.

If you have a gardening blog, you had a great opportunity a couple days ago. Fall season just started so there was a spike in traffic for keywords related to fall gardening.

Setting Up Your Landing Page

Since you can predict events in your niche, you can create a landing page that targets those events.

Two weeks before the tournament, I set up a page on my blog that gave strategy tips for doing well in the tournament. I used relevant keywords for my title tag and headline.

I placed a link to the page on my header so every other page on my site linked to it. I used relevant anchor text for the link. This internal linking tactic builds link equity for the page and tells Google you consider that page to be very important.

Why create the page two weeks early? This time period gives Google time to index and rank the page. Google doesn’t work instantaneously. It needs time for its bots to spider your site and find new pages.

Let’s go back to our other two examples. An NFL gambling blogger could set up a page entitled “Betting Picks: NFL Week One Games”. The gardening blogger could create a page entitled “Fall Gardening Guide: Fall Plants and Flowers”.

My recommendation is setting up a page rather than a blog post. If you have a blog post as your landing page, it will look old by the time the event comes around blog posts show the date of publication whereas a page doesn’t. Of course, you do want to create a blog post to tell your readers about the page right before the event.

Also, the page can be a place to add links to relevant blog posts. For example, with the fall gardening page, the blogger could update it with a link and short summary whenever she creates a new post about fall gardening. This keeps the landing page updated with fresh content.

Change in Mindset

I had to change my mindset to implement this strategy.

I got into blogging because it allows you to cover the latest information about your niche. I’m used to giving my thoughts about events that just happened.  Also, I like to blog about what is current, so it was hard for me to blog about something in the future.  But now that I’ve seen the results of a little planning and preparation, I’ll be aiming for more future events.

With this strategy, you’ll have to prepare and plan ahead. Your landing page won’t get much traffic in the beginning. But your preparation will be pay off as the event arrives and your page ranks well on the search engines.

Performancing offers link building services to promote your event landing pages.

Comments

  1. Brilliant and very smart indeed! I’ve done that in the past myself with searches for the Animal Planet Hero of the Year – it works very well and is rock-solid.

  2. Having targeting your niche is one of the best thing to do, this will help you focus on your market and will produce a great source of traffic.

  3. Maurice Wormely says:

    That’s an excellent idea in regards to creating effective blog post. Always thinking about the future allows you to stay ahead of the curve instead of behind it.

  4. Great ! Gives important information.

  5. This is a great thing to do and, with Christmas 3 months away, it’s a perfect time for people to start making sites around products that people will be searching for a month from now.

    Another tip to making a lot of money is finding information about a product that will launch a month or 2, build a review site with the product name in the URL, and get that sucker to the top of the 1st page and you will see yourself making a ton of money. This works especially well for digital product releases like internet marketing products and such.

  6. Very informative and a big help for me, thanks!

  7. The contained information is very useful who are doing business on internet and who want to work and earn through internet.

  8. Traffic to your site is important in achieving your goals. Targeting the right traffic for your site is vital. Once you’ve produce huge traffic, your are on your way to make money online.

  9. I would like to get a future event recorded, so when It happens you know who told you. In the not to distant future, America will attack Iran. And when the king of Democracy (Obama) does, He will be killed by his own people. After that the world will attack America, Backed by Russia, China, And the Arab nations. And America will be divided onto 4 parts or kingdoms, Out of one of these the terrible one comes. As cycles of time go we are entering a cycle same as Alexander the great, Obama is the king of Democracy, He is doing his fathers bidding,Who was of low degree, He will attack Iran, He will change the seat of power, then his own men will kill him. And his kingdom will be divided into 4 parts I am Daron L. Musick Mud Turtle (Sa Li Gu Gi) Cherokee Shaman 9-7-09 Glory to the Father who gives the visions.

  10. Thanks for share an nice information….its very help for me

  11. Great article and nice information about getting traffic by blogging

  12. It’s weird how sometimes you can forget to do such simple things like this. Sometimes I get caught up in only talking about current events and forget about the future. Another great thing for a future even would be to have multiple blogs in the same niche all blogging about the even so you get multiple rss feedsand more traffic.

  13. The ideas of this article are very much helpful for smooth work on internet.

  14. A-M-A-Z-I-N-G
    Never thought about a scheme like this…

  15. Very nicely done :) So lets see… I suppose since I’m in advertising, I could blog about things like the NFL commercials. I’ll give it a try when it comes around!

Trackbacks

  1. [...] I blogged about an event in my niche in a strategic manner. This resulted in a big traffic spike and many of the new visitors became regular [...]

  2. [...] I blogged about an event in my niche in a strategic manner. This resulted in a big traffic spike and many of the new visitors became regular [...]

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