The compounding effect of blogging is a topic I often discuss in my books, to my clients, and at speaking engagements, but in order to understand the compounding effect of blogging, you have to understand the importance of search engines in sending visitors to your blog.
Where do you go to find information about just about anything when you need it? Do you check the Yellow Pages? Nope. Do you go to the library and look at an encyclopedia? Not anymore. Today, most people have access to the Internet and they turn to Google or their favorite search engine (with Google being #1) to find the information they need on just about any subject.
Example — Imagine you have a website and you want to increase traffic to it. Here’s how the compounding effect of blogging works:
- You have a website made up of 20 pages. That’s 20 entry points to your website for Google to find, index, and deliver in relevant keyword searches.
- You add a blog to your website, and you publish a blog post everyday for a year. Now you have 365+20=385 entry points to your website for Google to find, index, and deliver in relevant keyword searches.
- You publish posts on your blog and those posts offer interesting, useful, helpful or entertaining content that your audience finds value in. In other words, those posts are shareworthy.
- People find your blog content and realize it’s interesting and shareworthy. They share it on Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. with links back to your blog. They write about it on their own blogs with links back to your blog. Now, the number of entry points to your website (via your blog) has increased exponentially. Your Google search traffic increases as all of these additional incoming links to your blog and website boost your Google search rankings, and traffic to your site from referrers across the web increases, too!
- Your website went from a static destination with 20 standard entry points to an interactive, engaging site with hundreds or thousands (or more) of entry points and an increase in traffic from search engines and referrers! You can’t buy that kind of exposure and growth potential!
The compounding effect of blogging really is that simple. It’s about creating shareworthy content and entry points, and it’s a method of building organic search traffic that has a good chance of turning into a long-term, sustainable traffic-stream and help you build a loyal audience.
Bottom-line: any blogger can benefit from the compounding effect of blogging, but it starts with creating shareworthy content.