How Google’s New EMD Update Ruined My Life

Every new update from Google bring the bad news to thousands of internet marketers. One of my internet marketing passion was searching for the exact domain name with good search volume, rank it by doing some SEOs & then make money by placing AdSense ads on this.

I was having more than 20 exact match domain (EMD) sites which were ranking better in Google & making me more than $1500 per month. Life was going cool until 28th September 2012 but suddenly I found many of my EMD sites (more than 15) were not ranking any more on the first page. Initially I was under impression that its a usual Google dance but when none of my domain returned to the previous rank then I thought there is really some problem.

So what went wrong?

And then I came to know about the latest Google update which was for exact match domain (EMD). I was never affected by any of the previous updates from Google (Panda or Penguin) but this time Google ruined my life. My earnings from these EMD sites dropped from $50+ per day to $10.

After Matt Cutts (so called Web spam chief of Google) tweeted

“Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.”

It was really not minor update for me & even for thousands of people like me. I was 100% sure that Google will bring some EMD update in future but I was not prepared for that. I never thought it will come this way & how much impact it can bring in my life.

But one thing I want to admit here. As per the Matt Cutts statement, many of my EMD sites were of low quality & they deserved to lose ranking. But even my quality EMD sites lost ranking after this update.

For instance, one of my blog was receiving more than 500 pageviews a day before EMD update. I used to publish quality content on this blog. This blog was much better in quality as compared to other websites which were ranking in Google for many of the keywords like ‘PNR Status’, ‘Check PNR Status’ etc. But some of those low quality websites are still ranking just because they were more focused on SEO than content.

It’s not like I make money by creating EMD sites only. I have authority blogs as well to my credit & I never compromise to publish quality content on this blog. But big part of my earnings was coming through these EMD sites & I am sure it will be very hard to recover from this EMD update.

It was a big lesson for me! I knew only great content can make you authority in Google. Don’t try to take advantage with loopholes in Google’s search algo because Google knows everything & soon they will punch you straight to the nose.

Writing high quality content & doing quality SEO is the only thing that matters in your internet marketing success. Be prepared for the next big update from Google. Experts believe this would be more dangerous than all of the penguin & panda effects combined together. And that will be Author Ranking. Go & read more about that.

This article is written by Pritam Nagrale who blogs about how to earn money online. If you are looking for tips to make money, then you can visit his blog to find many tips & resources about online income opportunities.

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  1. After latest update in Google algorithm many EMD websites were affected but according to Google they had punished only low quality websites. Along with this some authority website was also affected. Preferred solution to recover from this update is that you need to change the content of your website with very high quality genuine content so that you can prove some quality content in the eyes of Google.

  2. Only high quality content and doing good seo can save your site. otherwise your site will be almost disappear from google.

  3. That stinks and I feel sorry for you. Time to add some quality content to those sites.

  4. After one and half years of striving hard in getting my site and maintaining it on Page one the same happened to me. I’ve always abided by “white hat” rules and after being hit by the EMD update I contacted them through the Webmaster forums to see if they could help get the site back on tarck but they were rude and patronising. A site in the same genre as my own but backed by a brand name fell at about the same time as mine to roughly the same position (about 3rd page for our business sector ) but miraculously after a couple of days were resurrected to page one. When I questioned Google as to why they had managed to get back on page one so quickly – (incidentally after telling me that it would take approximately 400 hours to repair the damage to mine) they told me to just focus on my site. in other words mind your own business. Google are brand focused these days as these big guys have an unlimited pot of Google Ads money so of course they’re Google’s best friends! They gave me a few pointers to be fair but how much worth that is at this point is anyone’s guess. One guy at Webmaster , however delivered a damning verdict by telling me that 95% of sites in the position never recover. Talk about putting the knife in and twisting it! They have no morals or sympathy for any small business on the web these days. They have got far too big for their boots and believe they own and drive the web. Time for Bing/Yahoo to force the issue and give them some real competition.

    I designed, developed and marketed my site on a shoe string budget and after 3 years of hard work I just feel like giving up. Its a family run business and we are devastated!


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