If you recall I wrote about how Thomas Hawk had been taken on by Zooomr to be the “Chief Evangelist” for the company. Looks like his first initiative should be a good one, or if not a master stroke at least will benefit Performancing members!
The Zooomr Blog has this to say
One of things that we hope Zooomr will become in the months ahead is the photo sharing site of choice for bloggers to host their images on. Since weâ€™re new though and need to get the word out we thought the best way to get bloggers to use our site, in addition to building killer blogger friendly features, was to invite all bloggers to join Zooomr and give them a free Zooomr Pro account.
So get on over there and grab yourself a free upgrade.
Promoting something to bloggers by giving it away isn’t anything new of course. If you have a barrier to trial you need to use every trick in the book to overcome those barriers. Free is a good incentive and the law of reciprocation means people will want to thank you for their freebie. Have you got something you could give away to bloggers that would get you noticed?
They will certainly get some good linkbait and publicity out of this but will they build much momentum on the signups? I am not so sure. For me the barrier to joining Zooomr isn’t cost, it isn’t losing features, it is the community I feel a part of at Flickr. Even if they can make it so everything I have at Flickr is replicated exactly, even down to comments, I will still feel chained to Flickr by my friends and contacts.
I think it is worth pointing out at this point that people link to Flickr because they want to, not because they were incentivised. Will getting a pro account for free cheapen its perceived value in bloggers minds?
To get someone to switch services you need something worth leaving for, something so great it is worth some hassle and loss or something so bad with the old service that you can’t stand it. Changing community isn’t like trying out a new brand of washing powder, people have more invested in Flickr than just their images.
Having said all that I think this is a great move as a first step. Hopefully from this they will as well as all the buzz get lots of feedback for how they can improve. I have some ideas but I am going to wait until their planned upgrade to version 2 of the service.
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