Don’t spend hundreds of dollars for photo editors like Photoshop when you are just doing basic changes. There are several free online photo editors that make it easy to edit photos for Facebook posts, blogging, and other marketing campaigns. These can be done fast and on the fly, so you don’t have to worry about starting up a program from your computer or not having access to photo editing capabilities when you are out of the office.
PicMonkey is a light, fun, and easy to use photo editor. They have great seasonal clip art and fonts that can be laid over your photos and loads quickly. Some of the slang used may take a while to get used to, but it is a fun program that has a lot of extra features. There are some paid options, but the free options make it possible to make the majority of basic photo edits without the additional cost.
Pixlr is one of the most popular online photo editors. Its layout is a lot like Photoshop, so designers who are familiar with that infamous Adobe program will enjoy this and get used to using it a lot faster. It has a basic navigation and features, but there aren’t any features that free users are barred from using, so that makes it a plus.
FotoFlexer states that it the “most advanced online photo editor”. You can import photos directly from sites like Flickr, Facebook, and myspace and the site allows you to use sample photos to get the hang of the layout and program before going in to edit your own photos.
BeFunky is a younger, hip free photo editor, like PicMonkey. It features effects that are common on apps like Instagram and offers many interesting photo enhancement features. Besides the online website editor, BeFunky also offers apps for the iPhone and Android via Google Play.
Having an arsenal of free photo editors and other online marketing tools at your disposal is important for marketers because online campaigns usually move and change quickly. Easy online photo editors that allow the addition of text can be great for contests, banner advertisements, blog headers, and even profile photos. The variety of different fonts and photo effects that these free online editors can provide can provide some visual interest and break up online content, whether it is on a blog, social media profile, email newsletter, or other online marketing medium.
Kelsey Jones runs her own social media and search marketing business, The Social Robot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at The Social Robot and on Twitter @wonderwall7.