Of course, this is just one opinion amidst many, and the “x is killing y” argument is eternal, but it’s an interesting point of view.
What seems to be happening is that people maintaining personal blogs are blogging directly less, but sharing more via Twitter and Facebook.
After all, although personal blogs can build up a large following, many are most avidly read by closer friends — the sort of people who are likely to be Facebook contacts.
When it comes to professional blogging, though, the POV in yesterday’s article suggests that social networks are in fact a vital method of drawing people to blogs, not away from them, and building loyalty.
Blogging platforms and the exact style of blogging may change (Steve Rubel has switched to Posterous, but is still blogging, albeit in a more punchy, multimedia-rich style) but niche, “cause” blogging itself still seems to be alive and well.
There may well be a downturn in certain blog sectors, but there’s sure to be another subject area surging ahead with inspiring, passionate blogs.
Facebook may well be the current big thing for the casual Internet user to share his or her thoughts with a close-knit community, but blogging is so much bigger than that.
I don’t think it’s under threat.
What do you think?