Do you still rename your images for SEO purposes?

Renaming images

It has been an age old SEO trick to apply the same article tagging principles to images. This is done by simply renaming an image file from the default IMGxxx.JPG or DSCxxx.JPG, depending on what camera we’re importing from.

Although photo uploading services allow you to insert tags, there’s nothing like good old search juice from Google’s image search feature. A question — how meticulous are you with renaming images you upload to your blog’s hosting? Do you rename the entire file, go as far as the alt="" description? Do you do this all the time, to all your posts, with no exception?

A personal practice is renaming images only when I feel that I have a scoop. Say, if I covered a product launch for my technology blog, that’s the only time when I rename all the photos I took and batch export them from iPhoto through sequential exporting so that the images are automatically tagged with the desired name plus a corresponding number (i.e. Nokia_phone_1.jpg, Nokia_phone_2.jpg and so on).


  1. I have read this from a blogger maybe last week. I learned that renaming your photos will help in the optimization of your keywords. From now on I will follow this practice in order to have a higher ranking and to get targeted visitors to my site.

  2. The “alt” tag is used by Google solely for the blind reading purposes, however the actual file name of the image helps you gain “relevancy”


  3. I think that it is always important to rename your alt tags but they need to be tastefully done or it could come back to bite you. Always label exactly what is going on in the image without worrying too much about keywords.

  4. I do this all the time and get traffic from Google images and Yahoo images searchers all the time. It’s works for me

  5. I think renaming of images is a waste of time, and I stopped doing that a long time ago. It didn`t get me anything else than a lot of visitors that stayed only a few seconds on the site; a person googling for images aint interested in clicking on ads or reading, so then what is it good for? Nothing, imho.

  6. @Relian, so don’t allow google-image bot to index your pages.

  7. I started doing this on one of my website’s a few months ago and am seeing traffic growing. I have also seen an increase in RSS readers. I’m not sure if it’s the images or something else that I done.

  8. interesting but also so informative article. I’ll try this method.thank you.

  9. Not an expert on SEO but this seems like something I should be doing. Thanks for the article Jayvee

  10. I always rename my Image for SEO purpose and use this plugin call SEO friendly image which convert the name as alt text and thus it helps me a lot…

  11. Yes…..I always do that for better SEO


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