How to Make Something Happen With Your Blog

So… you’re a blogger trying to gain new clients for your services, or new customers for your products. I’m guessing you want:

* more visitors to your blog.

* more subscribers and repeat traffic.

* links from other bloggers.

* to sell something!

Even if you have an advertising business model, 3 out of 4 of those still apply, right?

What if I told you that you’re already on the right track? That you can accomplish all of the above by doing something that you’re already doing as a blogger?

You guessed it – writing. You only need to write, as long as you do it in a strategic, persuasive way.

Tell Your Story

Copywriting skills are essential for effective Internet marketing, public relations, and yes... blogging.

You need to develop and tell the big story about you, your company, and your product or service. You should also strive to make each post, every networking email, press release and direct marketing piece as compelling as possible along the way to the sale.

Blogging may be new, but selling with words is not. To be a successful blogger simply means applying time-tested copywriting techniques in a brand new medium.

The Art and Science of Persuasion

Copywriting is the process of writing words that promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.

Or another way of saying it… copywriting is the art and science of getting people to do what you want.

If you think that sounds a bit shady, relax. We all use persuasion techniques each and every day, whether we are conscious of it or not. With our spouses, kids, parents, bosses, vendors, employees and customers, we try to do and say things that move them in the direction we desire.

When it comes to persuading in a business context, some are better at it than others. But it’s definitely more of a learned skill than a natural talent.

Blogging and Copywriting: A Perfect Match

Good blogging and good copywriting share many of the same attributes – plain spoken words designed to focus on the needs of the reader, using complete honesty and a demonstration of excellent value.

It’s not about fancy writing and big words.

It’s also not about being contrived or cheesy.

And it’s absolutely not about inappropriate high pressure sales techniques that simply don’t work.

People hate being sold, but they love to buy. Present a solution to a want or need in a context-appropriate manner, and you’re well on your way.

Good copywriting delivered via blogging, RSS feeds and email is all about creating the perfect buying environment. With a bit of knowledge and practice, you can achieve that environment with your blogging.