The Powerful Art of Community Building – Increase Your Blog’s Reach & Traffic

The Powerful Art of Community Building - Increase Your Blog's Reach & Traffic
Community building is basically communicating with users in your niche, whether online or off, by engaging them in conversations important to them and the market, offering advice or any useful content to make their lives better. Its about becoming a leader in your industry, with whom other users can relate […] Read more…

Are You Sharing the Right Type of Content?

social media content
Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or […] Read more…

How to Participate in Twitter Chats

How to Participate in Twitter Chats
Twitter chats are a great way to participate with like-minded individuals in your community or industry, as well as possibly to get new Twitter followers. It also allows you to find new people to follow as well. Twitter chats are usually about 30 minutes to an hour once a week. […] Read more…

How to Use Twitter Hashtags to Your Advantage

How to Use Twitter Hashtags to Your Advantage
Twitter hashtags are an easy way to make your tweets more searchable by people that could be interested in them and your company’s products and services. However, it is easy to go overboard, so utilize these basic hashtag guidelines to make sure the use of hashtags on your company’s Twitter […] Read more…

What Are the Benefits of Scheduling Your Social Media?

scheduling social media posts
There are many services available today that allow social media marketing managers to schedule tweets, Facebook posts, and more. Some of the free and paid services available include Buffer, Sendible, TweetDeck, and Hootsuite. Many of these services also have mobile apps that allow for monitoring, publishing, and maintenance while on […] Read more…

Offering Free Resources via Social Media to Increase Engagement

Offering Free Resources via Social Media to Increase Engagement
If you are a business that is looking for ways to get more Facebook or Twitter followers, providing free resources that are relevant to those in your industry or are of interest to your target audience can be a great way to continue to grow your online communities while also […] Read more…

How to Stay Connected With Customers Via Social Media While Out of the Office

stay connected via social media while out of the office
In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online […] Read more…

How to Combine Real-World and Social Media Marketing

How to Combine Real-World and Social Media Marketing
Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a […] Read more…

How to Be Compliant with Facebook and Twitter Promotions

Contests of Facebook and Twitter
The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into consideration, including legalities and the established guidelines that Twitter and Facebook have established for promotions held on their […] Read more…

Oversharing vs. Undersharing in Social Media

oversharing in social media
In the world of social media, it can often be difficult to find the baby bear of ratios. Some users share too much, outlining everything from breakfast, to an upset stomach, to theories to what made it that way, while others fall off the face of the earth for weeks […] Read more…