Attract More Advertisers By Implementing Several Analytics Programs
If you’re attempting to build out a serious web property that attracts advertisers, product sponsors and other top notch clients you’ll want to make sure that you can provide potential clients with pinpoint accurate information about your sites overall reach. One of the biggest mistakes new website owners make in Read more…
Blogging Strategically Not Tactically And 5 Steps to Do It
If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your field, or making money, then you need to start thinking strategically and not tactically or those goals will always remain just out of reach. There is a reason Read more…
5 WordPress Plugins that Increase Traffic to Your Blog
If you want to grow your blog’s audience and you use WordPress.org as your blogging application, then you need to try the five WordPress plugins listed below. They’re easy to use, free, and can have a significant impact on the number of visitors to your blog. 1. Yet Another Related Read more…
How To Be Retweet Worthy – 3 Tips to Get More Retweets
Many bloggers have great success driving traffic to their blogs through Twitter. However, you’ll only get so far on Twitter if all you do is tweet your own articles all the time. Twitter is a community, and you need to spend time building your network of brand advocates who learn Read more…
How to Find Expert Sources or Be an Expert Source for Blog Stories and Publicity
Did you know there are free resources that bloggers can use to find experts and professionals as sources for blog posts? Did you know that these same free resources also allow you to offer your own services as an expert source, which gives you a great way to promote your Read more…
The Benefits of Splitting Off Into Microsites
Are two blogs and/or websites better than one?
Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
Reasons to Split a Site Into Microsites
1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.
2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.
3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.
Risks and Dangers
There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision. Read more…





