5 Tricks To Help You Optimize Your Video for YouTube

Fun fact: YouTube is the second largest search engine. For some reason, this absolutely blew  my mind. The more I contemplated this very fun fact, the more I realized that it does make sense. People search for music videos and funny videos on YouTube all the time, and I know that I use YouTube far […]

How Social Media Involvement Can Help Your Company’s SEO Efforts

Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]

Start A Keyword Marketing Strategy

A keyword is a word or phrase entered in a search engine query, such as Google or Bing, to get information on specific topics. To develop a keyword strategy you can use what the consumer searches for by optimizing your website around keywords that are relevant to your business.  It can be difficult to know […]

How to Create Search Engine Optimized Facebook and Twitter Profiles

Search engines are able to crawl Twitter biography fields and the basic information of most Facebook Pages, so it is important to make sure all these fields are completely filled out in order to be better found by current and potential customers. Additionally, once these are set up, they must also be maintained  to address […]

Link Building: Determining the Value of a Link

Link building is an important part of any SEO campaign. Building links has the effect of sending our websites direct traffic, while at the same time signalling Google that our website is important. The latter leads to increased crawl rate, and optimally increased rankings. In nutrition, we realize that overall health and fat loss is […]

Lowe's Pinterest Marketing Board

How to Set Up Your Business on Pinterest

Pinterest is one of the fastest-growing top ten social media networking sites currently, and has set itself up to become a major player in social media marketing strategy for many businesses. If your business has an e-commerce site or blog utilizing galleries or featured images, it may benefit from the creation of a Pinterest profile […]

The Skill Set of a Search Engine Optimisation Specialist

Most jobs in the majority of industries require a specific skill set. Actors need to be able to act, while particle physicists require a scientific, analytical mind. Brick layers need to be able to work outdoors, but also think logically and artists must, for the most part, be able to draw. But what about a […]

Taking Your SEO Back To Basics

A good SEO is always on the ball and always on the look out for the latest industry news, what’s no longer working and the latest tricks to get those rankings. For the most part those forward looking SEO’s are going to be the ones getting the results. However, it’s not always about looking forward […]

SEO For Videos: Why Google Loves a Search Engine Optimized Video

The upper echelons of the Google search results are being invaded by a newcomer; the search engine optimized video. But search engine optimization is all about coding and writing text, surely? Real SEO is stuff like keywords, language, semantically structured information, well-aged domains with buckets of trusted incoming links and well-written authoritative content? Well, it […]

5 Tools to Preform A SEO Audit For Your Website

Being fairly new to SEO but learning quickly, I wanted to find some tools that would be good in helping me become better at it, but also easy to use yet had some value. I came across 5 great ones that I am finding really helpful in my daily work.

Open Site Explorer

I have to say I learned some pretty impressive stuff here. They say more is better, and although Linkscape is pretty impressive with its 3000 link report OSE will give 10,000 links in a flash, albeit you have to be a member first though to enjoy this perk. One thing I can’t stand is wasting time, so if all my hard work in link building is going nowhere then I want to know now and it looks like this is the site to tell me.