5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

Infographics still work….sort of Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash until Google stepped in (as […]

A/B Testing and SEO: What You Need to Know to Succeed

Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small […]

Don’t Forget about Semantic SEO in 2014

The New Year is the perfect time to try new things and see what works for your company, but there are a few things that you really have to try in 2014 if you want to keep up and be successful. Semantic SEO, a new kind of SEO strategy, is something that’s going to be […]

Matt Cutts Details the Most Common SEO Mistakes: What This Means to You

Whenever Head of Google Webspam Matt Cutts gives SEO advice, it’s worth dropping everything you’re doing. Although sometimes his advice is vague or answers an obvious question, you know that whatever he says is true. He also has insights into the search market that few others have, so when he shares opinions and answers using […]

content marketing

The Benefits of Content Marketing

It has been said before that “content is king”, but when it comes to search engine optimization (SEO), this is really the case. Regular high-quality content can help websites and blogs get better rankings online and also drive more traffic to a website. In addition, it also helps companies be seen as a resource and […]

Key SEO Habits to Stay on Google’s Good Side This Year

The search engine optimization world has always been a dynamic one, requiring online professionals to adjust as quickly as they can. The goal is always the same – to rank as highly as possible in the search engine results – but techniques and strategies have to evaluated and changed if you want to reach your […]

Google Keeps SEOs on Their Toes

When Google first launched panda in 2011, its main aim was to degrade the many websites that have been rated with poor user experience. The launch saw a significant impact of the search results of 11.8% of the sites in Google’s index. In July 24th 2012, Google announced that they pushed out the Panda 3.9 […]

Google’s Pirate Penalty Adds Another Reason to Not Plagiarize Online

If you didn’t already know that it wasn’t a good idea to plagiarize content on the Web, you missed a lot of reasons to not do it. Not only is it ethically dubious, almost always illegal and prone to serious duplicate content penalties from Google, but it’s also a quick ways to make enemies of […]

Flipping a Website: Where to Start with SEO

Oftentimes the reason a website is for sale is because there are problems with the site. In the majority of cases, these problems are related to search engine optimization (SEO). Many new website owners see solving a few SEO issues as something that can be done quickly, but this is usually not the case when […]

video marketing tips

Are you Neglecting Your Video Marketing?

Video marketing can be a great opportunity to capitalize on one of the largest search engines in the world– YouTube. Additionally, other video sharing sites like Vimeo also bring thousands (if no millions) of views to the plethora of videos each site hosts. However, some companies are hesitant to get into video marketing because they […]